Announced details
UX research, UX design, marketing research, product improvement, specification planning, business development and marketing growth
PopInsight Company's cumulative research results: more than 2,000 companies and over 20,000 research projects
The companies are collaborating on the proof-of-concept for a qualitative data warehouse using toitta. They aim to jointly commercialize the offering and provide sales, implementation and operational support.
Location: Harumi Island Triton Square Office Tower X, 37th Floor (reception on the 35th Floor), 1-8-10 Harumi, Chuo-ku, Tokyo. Company President: Hisakawa Ryoma (久川竜馬). An in-house specialist organization of Members Co.,Ltd. that provides services to improve results through specialist UX research and UX design teams. It has conducted research for more than 2,000 companies, with a cumulative total of more than 20,000 research projects.
Harumi Island Triton Square Office Tower X, 37th Floor (reception on the 35th Floor), 1-8-10 Harumi, Chuo-ku, Tokyo
The impact on results for the current fiscal year is expected to be immaterial. If a revision becomes necessary, timely disclosure will be made.
The company does not address Contract Value / Offering price.
Nielsen Norman Group（NN/g）
Seeking companies to participate in the proof-of-concept
| Item | Details |
|---|---|
| Names of Products / Services Covered | toitta, Qualitative data warehouse |
| Counterparty | Members Co.,Ltd.'s PopInsight Company |
| Counterparty overview | Location: Harumi Island Triton Square Office Tower X, 37th Floor (reception on the 35th Floor), 1-8-10 Harumi, Chuo-ku, Tokyo. Company President: Hisakawa Ryoma (久川竜馬). An in-house specialist organization of Members Co.,Ltd. that provides services to improve results through specialist UX research and UX design teams. It has conducted research for more than 2,000 companies, with a cumulative total of more than 20,000 research projects. |
| Relationship with the Company | The companies are collaborating on the proof-of-concept for a qualitative data warehouse using toitta. They aim to jointly commercialize the offering and provide sales, implementation and operational support. |
| Launch date | 24 August 2026 (the date collaboration and the proof-of-concept actually began) |
| Applicable area | UX research, UX design, marketing research, product improvement, specification planning, business development and marketing growth |
| Location | Harumi Island Triton Square Office Tower X, 37th Floor (reception on the 35th Floor), 1-8-10 Harumi, Chuo-ku, Tokyo |
| Usage history | PopInsight Company's cumulative research results: more than 2,000 companies and over 20,000 research projects |
| Impact on Business Performance | The impact on results for the current fiscal year is expected to be immaterial. If a revision becomes necessary, timely disclosure will be made. |
| Source | Nielsen Norman Group（NN/g） |
| New pilot customer | Seeking companies to participate in the proof-of-concept |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The initiative is intended to address the difficulty of using past customer feedback as an asset because the results of interview research remain confined to individual projects. By accumulating and organizing spoken feedback, the companies aim to enable faster and more informed decision-making on product improvements and specifications.