Worth reading
58In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Mixed performance
Direction inferred from the company’s description.Scale
-8
% (year-on-year change in revenue)Wording
Conditional
How definitive the wording is.Contents of this document
Presentation materials on financial resultsSecond quarter of the fiscal year ending July 20269 items taken from the company’s own explanation
Financial Results Figures (The key points of this material are explained below)
Net Sales¥1,799 million
Operating profit¥64 million
Ordinary income¥66 million
Net income¥65 million
Results for the three months of the current quarter
2026年7月期 第2四半期単独
Net Sales¥923 million
Full-year earnings forecast
Net Sales
¥3,859 million
Operating profit
¥136 million
Ordinary income
¥146 million
Net income for the current fiscal year
¥101 million
Progress against full-year forecast 通期の予想に対して、いまどこまで進んだかの割合です。
Net Sales47%
Operating profit47%
Ordinary income45%
Net income for the current fiscal year65%
What the company explained in this material
Self-assessment against the planThe company's self-assessment against its own plan.
概ね順調Breakdown of Factors Affecting the ChangeReasons cited by the Company for the change in the figures.
- 受託サービスの開発売上減少Details新規開発の谷間
- Rise of generative AIDetails編集受託の新規獲得が逆風
- 採用費抑制・費用適正化Details費用減少
Assumptions Underlying the Business OutlookThe assumptions used by the company in preparing its forecast.
- コンテンツプラットフォーム売上成長率+20%
- はてなCMS運用件数178 Engagements
- 中期売上成長率年率+15%前後
- 2028年7月期売上高50 Hundred millions of yen
New initiatives
- GigaViewer for Appsの受注・サービスローンチ
- Full-scale launch of Comic Growth powered by GigaViewer
- toittaの新機能ask toittaの正式リリース
- 生成AIベンダーとのパートナーシップ協議
- 社内開発プロセスへのAI導入
- Development of new services using generative AI
Key KPIsA metric the company considers important as a management benchmark.
- はてなCMS運用件数154 Engagements
- はてなCMS運用件数の半期増加2 Engagements
- はてなCMS新規開設数13 Engagements
- はてなCMS解約数11 Engagements
- はてなCMS年解約率14 %
- Number of registered users1,312 10,000 peopleYear on year against the same period last year対半期末成長率+1.8%
- GigaViewer adoption results27 Service
- Mackerel導入実績1,000 companies or more
Unit price and quantity metricsThese figures show sales broken down by price and volume.
- はてなCMS運用件数154 Engagements
- はてなCMS運用件数あたり平均月次売上277 Unknown
Segment results
- Technology SolutionsNet Sales¥1,361 million (YoY -7.0%)
- MackerelNet Sales¥372 million (YoY +3.0%)
- Outsourced servicesNet Sales¥988 million (YoY -11.0%)
- Content marketingNet Sales¥282 million (YoY -13.0%)
- Content PlatformNet Sales¥151 million (YoY -10.0%)
Medium-term management plan targets
Net Sales
50 Hundred millions of yen
Target fiscal yearFiscal year ending July 2028
Revenue growth
年率+15%前後
Ordinary income margin
10%を安定的に超える
Target fiscal year2028年7月期以降
Number of employees
Number of Employees217 People
Change during the period25/7期2Q末から+7名
Hiring plan通期目標228名に対し採用を抑制
| Item | Details |
|---|---|
| Document type | Presentation materials on financial results |
| Fiscal Period Covered | Second quarter of the fiscal year ending July 2026 |
| Net Sales | ¥1,799 million |
| Operating profit | ¥64 million |
| Ordinary income | ¥66 million |
| Net income | ¥65 million |
| Results for the three months of the current quarter | Net Sales ¥923 million / Subject 2026年7月期 第2四半期単独 |
| Full-year earnings forecast | Net Sales ¥3,859 million / Operating profit ¥136 million / Ordinary income ¥146 million / Net income for the current fiscal year ¥101 million |
| Progress against full-year forecast | Net Sales 47% / Operating profit 47% / Ordinary income 45% / Net income for the current fiscal year 65% |
| Self-assessment against the plan | 概ね順調 |
| Segment results | Segment Technology Solutions / Net Sales ¥1,361 million (YoY -7.0%) / Profit Not disclosed, Segment Mackerel / Net Sales ¥372 million (YoY +3.0%) / Profit Not disclosed, Segment Outsourced services / Net Sales ¥988 million (YoY -11.0%) / Profit Not disclosed, Segment Content marketing / Net Sales ¥282 million (YoY -13.0%) / Profit Not disclosed, Segment Content Platform / Net Sales ¥151 million (YoY -10.0%) / Profit Not disclosed |
| Breakdown of Factors Affecting the Change | Factors 受託サービスの開発売上減少 / Details 新規開発の谷間, Factors Rise of generative AI / Details 編集受託の新規獲得が逆風, Factors 採用費抑制・費用適正化 / Details 費用減少 |
| Key KPIs | Indicator name はてなCMS運用件数 / Value 154 Engagements / Year on year against the same period last year Not disclosed, Indicator name はてなCMS運用件数の半期増加 / Value 2 Engagements / Year on year against the same period last year Not disclosed, Indicator name はてなCMS新規開設数 / Value 13 Engagements / Year on year against the same period last year Not disclosed, Indicator name はてなCMS解約数 / Value 11 Engagements / Year on year against the same period last year Not disclosed, Indicator name はてなCMS年解約率 / Value 14 % / Year on year against the same period last year Not disclosed, Indicator name Number of registered users / Value 1,312 10,000 people / Year on year against the same period last year 対半期末成長率+1.8%, Indicator name GigaViewer adoption results / Value 27 Service / Year on year against the same period last year Not disclosed, Indicator name Mackerel導入実績 / Value 1,000 companies or more / Year on year against the same period last year Not disclosed |
| Unit price and quantity metrics | Indicator name はてなCMS運用件数 / Value 154 Engagements, Indicator name はてなCMS運用件数あたり平均月次売上 / Value 277 Unknown |
| Number of employees | Number of Employees 217 People / Change during the period 25/7期2Q末から+7名 / Hiring plan 通期目標228名に対し採用を抑制 |
| Assumptions Underlying the Business Outlook | Item コンテンツプラットフォーム売上成長率 / Value +20%, Item はてなCMS運用件数 / Value 178 Engagements, Item 中期売上成長率 / Value 年率+15%前後, Item 2028年7月期売上高 / Value 50 Hundred millions of yen |
| Medium-term management plan targets | Net Sales Value 50 Hundred millions of yen / Target fiscal year Fiscal year ending July 2028 / Revenue growth Value 年率+15%前後 / Ordinary income margin Value 10%を安定的に超える / Target fiscal year 2028年7月期以降 |
| New initiatives | GigaViewer for Appsの受注・サービスローンチ, Full-scale launch of Comic Growth powered by GigaViewer, toittaの新機能ask toittaの正式リリース, 生成AIベンダーとのパートナーシップ協議, 社内開発プロセスへのAI導入, Development of new services using generative AI |
Items this document does not state (13)
Gross Profit MarginOperating profit marginSelling, general and administrative expensesNumber of stores and locationsRisk amount incorporated into the outlookFinancial targetsAnnual DividendPayout ratioAcquisition of treasury sharesCapital expendituresOrders received and order backlogMarket Size / ShareKey points of the Q&A
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.受託サービスでは新規開発の谷間により開発売上が減少し、コンテンツマーケティングでは生成AIにより安価で大量の記事を作成できるようになったことで編集受託の新規獲得が逆風となった。コンテンツプラットフォームでは広告改善施策を進めた一方、アドネットワーク広告単価の下落を見込んでいる。費用面では採用費の抑制やその他費用の適正化を進めた。
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.