Announced details
Domestic travel, flights, hotels, transportation, tours and activities
Search volume for Miyagi Prefecture was 1.5x that of the same period a year earlier, and its ranking rose from 15th to 9th place.
Operated by Open Door Inc.
More than 1,500 listed booking sites
Lists lowest-price information for flights, hotels, flights plus hotels, Shinkansen plus hotels, tours and other offerings. Example: Shinkansen plus hotel packages in Miyagi Prefecture cost ¥24,500 for 3-star hotels, ¥28,700 for 4-star hotels and ¥54,300 for 5-star hotels, in each case for 1 adult, 2 people per room and 2 nights/3 days.
The company does not address Contract Value / Impact on Business Performance.
Search data on Travelko for travel from 25 April to 10 May 2026
| Item | Details |
|---|---|
| Names of Products / Services Covered | Travelko travel comparison site |
| Relationship with the Company | Operated by Open Door Inc. |
| Offering price | Lists lowest-price information for flights, hotels, flights plus hotels, Shinkansen plus hotels, tours and other offerings. Example: Shinkansen plus hotel packages in Miyagi Prefecture cost ¥24,500 for 3-star hotels, ¥28,700 for 4-star hotels and ¥54,300 for 5-star hotels, in each case for 1 adult, 2 people per room and 2 nights/3 days. |
| Applicable area | Domestic travel, flights, hotels, transportation, tours and activities |
| Location scale | More than 1,500 listed booking sites |
| Quantitative Effects | Search volume for Miyagi Prefecture was 1.5x that of the same period a year earlier, and its ranking rose from 15th to 9th place. |
| Source | Search data on Travelko for travel from 25 April to 10 May 2026 |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company believes the sharp increase in searches for Miyagi Prefecture reflects a combination of factors, including convenient access, with the fastest journey from Tokyo Station to Sendai Station taking approximately 1.5 hours; the fresh greenery of Matsushima and Zao's "snow corridor"; the opening and renovation of accommodations around Sendai Station; expanded stay-based tourism initiatives in Matsushima; and events held exclusively during Golden Week at Akiu Onsen.