Raising Visibility and Awareness Through Corporate Advertising and a Corporate Website Revamp
First written in FY2019. 4 of 6 entries say "Restated". Latest entry: FY2025-H1.
The whole theme swung hardest in 2026: 2 of 16 companies on the "Worse" side.
17 other companies' latest entry also says "Restated".
- FY2025-H1RestatedAnnual report
「During the interim consolidated accounting period (1 March 2024 to 31 August 2024), the Group continued working to raise awareness and acquire new customer segments, focusing on activities to strengthen the foundation of its core press release distribution service PR TIMES and grow the SaaS-based business tools Jooto and Tayori, in order to achieve its mission of “An era where information from people taking action moves people’s hearts.”」
Continued the policy of seeking to improve service awareness and acquire new customer segments. - FY2025-Q1RestatedAnnual report
「During the cumulative first quarter of the fiscal year (1 March 2024 to 31 May 2024), the Group continued working to raise awareness and acquire new customer segments, focusing on activities to strengthen the foundation of its core press release distribution service PR TIMES and grow the SaaS-based business tools Jooto and Tayori, in order to achieve its mission of “An era where information from people taking action moves people’s hearts.”」
Continued the policy of seeking to improve service awareness and acquire new customer segments. - FY2024-Q2RestatedAnnual report
「During the six-month period ended 31 August 2023 (1 March 2023 to 31 August 2023), the Group continued to focus on strengthening the foundation of its core press release distribution service, PR TIMES, and activities aimed at growing the businesses of Jooto and Tayori, tools for SaaS-based businesses, while seeking to increase awareness and acquire new customer segments.」
Continued the policy of seeking to improve service awareness and acquire new customer segments. - FY2021AdvancedAnnual report
「We have invested in advertising expenses, including television commercials and taxi advertising, to improve awareness of services provided by us, such as PR TIMES, and to acquire new customer segments.」
Specifically described advertising expenditure on television commercials and taxi advertising to improve awareness and acquire new customer segments. - FY2021-Q1RestatedAnnual report
「During the cumulative first quarter of the fiscal year (1 March 2020 to 31 May 2020), the Company continued strengthening the foundation of its press release distribution service PR TIMES while investing in advertising and promotion to raise awareness and acquire new customer segments.」
Stated that the objective of improving awareness continued and that advertising expenses were incurred during the quarter. - FY2019First statedAnnual report
「In addition to placing a corporate advertisement in a national newspaper, the Nihon Keizai Shimbun, we substantially renovated our corporate website to improve name recognition and awareness.」
For the first time, explicitly stated the objective of improving name recognition and awareness through corporate advertising in a national newspaper and a substantial renovation of the corporate website.