Announced details
More than 4,800 companies in total have used partnership programs through regional collaboration. More than 124,000 companies use PR TIMES (as of February 2026).
Toyota City has used PR TIMES since 2022. The parties have now signed a partnership agreement on communications and PR support.
Toyota City, Aichi Prefecture. The mayor is Ota Toshihiko (太田稔彦). The city is a globally prominent hub for the automotive industry, with a manufacturing-based economy, and is pursuing initiatives including the SDGs, startup support, and a smart city vision.
Businesses introduced by Toyota City may use PR TIMES free of charge for up to 3 releases over a 6-month period beginning on any selected start date. PR TIMES will also be provided free of charge for Toyota City’s information dissemination.
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | PR TIMES, Toyota City × PR TIMES Program, Communications and PR Seminar |
| Counterparty | Toyota, Aichi Prefecture |
| Counterparty overview | Toyota City, Aichi Prefecture. The mayor is Ota Toshihiko (太田稔彦). The city is a globally prominent hub for the automotive industry, with a manufacturing-based economy, and is pursuing initiatives including the SDGs, startup support, and a smart city vision. |
| Relationship with the Company | Toyota City has used PR TIMES since 2022. The parties have now signed a partnership agreement on communications and PR support. |
| Offering price | Businesses introduced by Toyota City may use PR TIMES free of charge for up to 3 releases over a 6-month period beginning on any selected start date. PR TIMES will also be provided free of charge for Toyota City’s information dissemination. |
| Contract Date | 11 May 2026 |
| Launch date | 11 May 2026 (service start date; actual) |
| Applicable area | Information dissemination by local small and medium-sized enterprises, startups and other businesses, Communications and PR, Use of press releases, Dissemination of information on economic policies, events and regional revitalization, Industry promotion and regional branding |
| Usage history | More than 4,800 companies in total have used partnership programs through regional collaboration. More than 124,000 companies use PR TIMES (as of February 2026). |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To strengthen local businesses’ ability to disseminate information, helping them develop sales channels and improve recruitment, promote industry, and enhance Toyota City’s regional brand.