Agreements reached under this partnership
Business alliance agreement- 1
Leading-edge initiatives in retail media and AI advertising
- 2
Expansion of retail media from e-commerce to physical stores
These are items that the documents state the two companies will work on. The lines above and below represent arrangements between the two companies.
New revenue opportunities are expected.
| Item | Details |
|---|---|
| Name of alliance partner | ZETA株式会社, LIVEX AI Inc. |
| Alliance partner's business activities | ZETA supports the advancement of retail media advertising through the use of search and purchasing data in the e-commerce and retail sectors. LIVEX AI provides enterprise AI agents that operate across multiple channels, including chat, voice and email. |
| Alliance partner's location | Setagaya-ku, Tokyo, California, United States |
| Type of alliance | Business alliance agreement |
| Details of the alliance | Leading-edge initiatives in retail media and AI advertising, Expansion of retail media from e-commerce to physical stores |
| Alliance start date | The retail media business will be developed mainly in physical stores in Japan. The specific start date is Not disclosed. |
| Impact on Business Performance | New revenue opportunities are expected. |
Items this document does not state (16)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.In the retail media market, expectations are rising for advertising delivery and effectiveness measurement using purchasing data, while there is also growing demand to leverage offline touchpoints, including physical stores, and improve the customer experience by integrating advertising, sales promotion and customer service.