Announced details
Marketing and sales of fashion shoes and bags, customer communications, and promotional activities
Functionality expanded within a short period while keeping development hours down
Business relationship in which iRidge's APPBOX was adopted for the official app operated by Diana. Capital and personnel relationships: not disclosed.
Head office: Minato-ku, Tokyo; Representative Director and Chairman: Takahashi Ikuo (髙橋 郁夫). Engaged in the marketing and sale of fashion shoes, bags and other products. Other details: not disclosed.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | DIANA – Diana official app, APPBOX (mobile app platform) |
| Counterparty | ダイアナ株式会社 |
| Counterparty overview | Head office: Minato-ku, Tokyo; Representative Director and Chairman: Takahashi Ikuo (髙橋 郁夫). Engaged in the marketing and sale of fashion shoes, bags and other products. Other details: not disclosed. |
| Relationship with the Company | Business relationship in which iRidge's APPBOX was adopted for the official app operated by Diana. Capital and personnel relationships: not disclosed. |
| Launch date | 17 June 2026 (launch date of the renewed version, actual) |
| Applicable area | Marketing and sales of fashion shoes and bags, customer communications, and promotional activities |
| Quantitative Effects | Functionality expanded within a short period while keeping development hours down |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Diana introduced push notifications to optimize information sharing with customers while maintaining its existing system infrastructure and development environment. APPBOX was adopted because it was considered capable of reducing costs and development time compared with building the system from scratch.