Announced details
36% regularly check the coupon page in an app (up 9 percentage points from the previous survey)
25% became aware of coupons through app notifications (down 10 percentage points from 35%)
47% cited coupons offering discounts from the regular price (down from 53%)
Half of respondents said that birthday and other celebration- or anniversary-related coupons increased their willingness to use them
More than 300 implementations in OMO app development, marketing support and solution deployment
Products with more than 100 million monthly active users, including APPBOX
Minato-ku, Tokyo
The company says it will contribute to resolving corporate challenges and supporting business growth through APPBOX and UI/UX support, but has not disclosed the impact of this survey itself on its financial results
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | APPBOX (mobile app platform), iRidge's app growth support services |
| Applicable area | Customer acquisition for stores, Sales Promotion, OMO app development, App marketing, Retail tech, Fintech, MaaS |
| Location | Minato-ku, Tokyo |
| Quantitative Effects | 36% regularly check the coupon page in an app (up 9 percentage points from the previous survey), 25% became aware of coupons through app notifications (down 10 percentage points from 35%), 47% cited coupons offering discounts from the regular price (down from 53%), Half of respondents said that birthday and other celebration- or anniversary-related coupons increased their willingness to use them |
| Usage history | More than 300 implementations in OMO app development, marketing support and solution deployment, Products with more than 100 million monthly active users, including APPBOX |
| Impact on Business Performance | The company says it will contribute to resolving corporate challenges and supporting business growth through APPBOX and UI/UX support, but has not disclosed the impact of this survey itself on its financial results |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company attributes this to the spread of app coupons, which has made opening apps and checking coupons a routine part of everyday shopping.