Announced details
The percentage of people who would like to create a membership card if it were available through an app increased by 2 percentage points year on year
Dissatisfaction with errors during payment and other transactions increased from 19% to 27%
Dissatisfaction with being asked to scan multiple times decreased from 24% to 19%
Issues related to app performance accounted for 49% of triggers for uninstalling an app
More than 300 engagements in OMO app development, marketing support and solution deployments
A product with more than 100 million monthly active users
Minato-ku, Tokyo
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Survey on app-based membership cards (iRidge,Inc., 24–31 March 2026, online research, sample size: 257)
| Item | Details |
|---|---|
| Names of Products / Services Covered | APPBOX (mobile app platform) |
| Applicable area | Store customer acquisition and sales promotion, Retail tech, Fintech, MaaS, Corporate OMO support |
| Location | Minato-ku, Tokyo |
| Quantitative Effects | The percentage of people who would like to create a membership card if it were available through an app increased by 2 percentage points year on year, Dissatisfaction with errors during payment and other transactions increased from 19% to 27%, Dissatisfaction with being asked to scan multiple times decreased from 24% to 19%, Issues related to app performance accounted for 49% of triggers for uninstalling an app |
| Usage history | More than 300 engagements in OMO app development, marketing support and solution deployments, A product with more than 100 million monthly active users |
| Source | Survey on app-based membership cards (iRidge,Inc., 24–31 March 2026, online research, sample size: 257) |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company believes that the migration of store membership cards to apps is progressing against a backdrop of corporate digital transformation and the shift to paperless processes, while the growing number of people using such cards routinely has brought payment and other errors to the fore as a new source of UX stress.