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Other Disclosures3917iRidge,Inc.Information and Communications, Services and Others

Retail Notifications: the “Coupons Only” Dominance Is Collapsing Among Gen Z — Latest Survey of Supermarkets, Department Stores and Drugstores

アイリッジ published the results of a survey on push notifications from smartphone apps. In retail apps, it reported that interest in coupons has declined among Gen Z, while actions leading to experiences such as events and online purchases have become more prominent.

Worth reading
47Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Neutral
Direction inferred from the company’s description.
Scale
4016
People
Wording
Conditional
How definitive the wording is.

Announced details

APPBOXUI/UX support
Applicable field (uses covered by this announcement)
RetailDepartment stores and commercial facilitiesDrugstoresSupermarketsOMO
What the company reported numerically
Quantitative Effects

Approximately 30% of respondents in their teens and 20s said they had purchased products not covered by a sale online or through e-commerce after receiving a push notification

Usage history

More than 300 engagements in corporate OMO app development, marketing support and solution implementation; provides products, including APPBOX, with more than 100 million monthly active users

Location (as indicated in this announcement)

Minato-ku, Tokyo

In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.

Source (materials cited by the company)

Survey on push notifications from smartphone apps (online research)

Announced details
ItemDetails
Names of Products / Services CoveredAPPBOX, UI/UX support
Applicable areaRetail, Department stores and commercial facilities, Drugstores, Supermarkets, OMO
LocationMinato-ku, Tokyo
Quantitative EffectsApproximately 30% of respondents in their teens and 20s said they had purchased products not covered by a sale online or through e-commerce after receiving a push notification
Usage historyMore than 300 engagements in corporate OMO app development, marketing support and solution implementation; provides products, including APPBOX, with more than 100 million monthly active users
SourceSurvey on push notifications from smartphone apps (online research)
Items this document does not state (12)
CounterpartyCounterparty overviewRelationship with the CompanyContract ValueOffering priceContract DateLaunch dateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocation scaleImpact on Business Performance

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To understand how men and women aged 15 to 69 use push notifications from smartphone apps.

How to read this page

This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
Retail Notifications: the “Coupons Only” Dominance Is Collapsing Among Gen Z — Latest Survey of Supermarkets, Department Stores and Drugstores | iRidge,Inc. (3917) timely disclosure | Komori