Announced details
Demand for alerts on declines in the value of held assets was approximately 1.7 times the previous year
86% of respondents took action prompted by a push notification, up 10 percentage points year on year
74% of respondents took action within one week of receiving a notification
49% of respondents took action immediately or on the same day
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
iRidge,Inc., “Survey on Push Notifications in Smartphone Apps”
| Item | Details |
|---|---|
| Names of Products / Services Covered | APPBOX, App and marketing support using push notifications |
| Applicable area | Finance, Points, Retail, promotions and customer acquisition |
| Quantitative Effects | Demand for alerts on declines in the value of held assets was approximately 1.7 times the previous year, 86% of respondents took action prompted by a push notification, up 10 percentage points year on year, 74% of respondents took action within one week of receiving a notification, 49% of respondents took action immediately or on the same day |
| Source | iRidge,Inc., “Survey on Push Notifications in Smartphone Apps” |
Items this document does not state (14)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company explained that more people are investing, partly due to the new NISA, and that financial apps are increasingly being used as real-time sources of information for building wealth.