Accelerating Recruitment through TerraSky Brand Promotion
First written in FY2023-Q1. 3 of 9 entries say "Advanced", first in FY2023. Latest entry: FY2027-H1.
The whole theme swung hardest in 2025: 3 of 21 companies on the "Worse" side.
20 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「The official YouTube channel “TerraSkyTV with Atsugiri Jason (厚切りジェイソン),” featuring the company’s executive officer Atsugiri Jason (厚切りジェイソン), surpassed 50,000 subscribers within 2 years of its launch.」
The official YouTube channel operated to enhance brand and recruitment awareness surpassed 50,000 subscribers within 2 years of its launch. - 2026-04-23RaisedEarnings presentation
「Public relations and PR: We will develop the YouTube channel TerraSkyTV into Japan's No. 1 IT channel to communicate technology trends and raise awareness.」
Compared with previous efforts to improve brand and recruitment awareness, a more ambitious goal was presented of making TerraSkyTV Japan's No. 1 IT channel. - FY2025-Q1AdvancedAnnual report
「The Company launched its official YouTube channel, TerraSkyTV with Jason Atsugiri. ・The Company ranked 14th in the venture category of the ONE CAREER Job-Hunting Review Awards 2024, organized by One Career Inc. (head office: Shibuya-ku, Tokyo), which operates the job-hunting website ONE CAREER, and received the Silver Award.」
As initiatives to raise awareness of the TerraSky brand and the Company as an employer, the Company launched its official YouTube channel and ranked 14th in the venture category of the Job-Hunting Review Awards, receiving the Silver Award. - FY2024-Q3Additional advertising initiatives to raise product awarenessAnnual report
「The Company produced promotional videos and placed video advertisements in taxis to raise awareness of the new cloud service mitoco ERP, which began being offered in September 2023 and integrates operations ranging from financial accounting to human resources and payroll, sales and purchasing, and inventory management through Salesforce connectivity.」
In addition to brand and recruitment promotions, the Company produced videos and placed taxi advertisements to raise awareness of mitoco ERP. - FY2024-Q2Update to TV commercial expensesAnnual report
「The Company recognized ¥97 million in expenses during the cumulative second quarter for airing a TV commercial aimed at raising awareness for recruitment.」
For the TV commercial aimed at raising awareness for recruitment, the Company recognized ¥97 million in expenses for the cumulative second quarter. - FY2024-Q1Continued recognition of TV commercial expensesAnnual report
「The Company recognized ¥224 million in expenses in the previous fiscal year for producing and airing a TV commercial aimed at raising awareness of the Group, and recognized a further ¥71 million in expenses during the first quarter of the current fiscal year.」
For the TV commercial aimed at raising awareness of the Group, the Company recognized ¥71 million in expenses in the first quarter of the current fiscal year, following the previous consolidated fiscal year. - FY2023AdvancedAnnual report
「January 2023 ・The Company's first corporate TV commercial, showcasing TerraSky's cloud technology, began airing nationwide on 20 January 2023.」
As a TerraSky brand promotion initiative, the Company began nationwide broadcasting of its first corporate TV commercial on 20 January 2023. - FY2023-Q2RestatedAnnual report
「Accelerating investment in human capital further by speeding up recruitment through promotion of the TerraSky brand」
The Company has reiterated its initiatives to accelerate recruitment and invest in human capital through promotion of the TerraSky brand. - FY2023-Q1First statedAnnual report
「Accelerating investment in human capital further by speeding up recruitment through promotion of the TerraSky brand」
The Company cited promotion of the TerraSky brand as a specific means of accelerating recruitment under the medium-term management plan.