Announced details
Location-based games; railway, travel and regional tourism campaigns
Operator of the railway lines covered by the collaboration campaign for the Eki Memo! series. The destination of Higashida-Sakaueno Honami’s appointment as official character.
Not stated. However, it is identified as the operator of the railway lines covered by the campaign.
Toyohashi Railroad official character
Toyohashi Railroad Co., Ltd.
Covers more than 9,000 railway stations nationwide
Basically free, with item-based purchases. Merchandise prices: Not disclosed.
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Station Memories!, Station Memories! Our Rails, Eki Memo! series (location-based railway game series), Higashida-Sakaueno Honami |
| Counterparty | Toyohashi Railroad Co., Ltd. |
| Counterparty overview | Not stated. However, it is identified as the operator of the railway lines covered by the campaign. |
| Relationship with the Company | Operator of the railway lines covered by the collaboration campaign for the Eki Memo! series. The destination of Higashida-Sakaueno Honami’s appointment as official character. |
| Offering price | Basically free, with item-based purchases. Merchandise prices: Not disclosed. |
| Launch date | 10 July 2026 (scheduled; start of the official-character appointment, merchandise sales and train decoration) |
| Applicable area | Location-based games; railway, travel and regional tourism campaigns |
| Award/certification name | Toyohashi Railroad official character |
| Awarding / certifying body | Toyohashi Railroad Co., Ltd. |
| Location scale | Covers more than 9,000 railway stations nationwide |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Toyohashi Railroad decided to appoint the character as its official character because the fifth collaboration campaign with JR Central, currently under way, has been well received and the event has been a success.