Announced details
Location-based games, railway stations and tourism along railway lines, digital stamp rallies, accommodation and station-bento purchases
Collaboration partner. The campaign will be conducted at stations, on trains, at hotels and in other locations within the East Japan Railway Company network. No capital or personnel relationship is stated.
Not disclosed
Niigata Station, Niitsu Station, Tsugawa Station, Kitakata Station, Aizuwakamatsu Station and others; stations within the East Japan Railway Company network, onboard the SL Banetsu Monogatari train, and JR-East Hotel Mets Niigata, among other locations
The game is free to play, with in-game item purchases. Campaign merchandise prices and accommodation package rates are not disclosed.
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Station Memories!, Station Memories! Our Rails, Eki Memo! series (location-based railway game series), JR East × Station Memories! Series Collaboration Campaign: “Travel with Niitsu Etsuko (新津えつこ)! Enjoy the Ban'etsu West Line♪ A Railway Journey of Forests, Water and Romance!” |
| Counterparty | East Japan Railway Company (JR East) |
| Counterparty overview | Not disclosed |
| Relationship with the Company | Collaboration partner. The campaign will be conducted at stations, on trains, at hotels and in other locations within the East Japan Railway Company network. No capital or personnel relationship is stated. |
| Offering price | The game is free to play, with in-game item purchases. Campaign merchandise prices and accommodation package rates are not disclosed. |
| Launch date | 10 July 2026 (Friday), 5:00 a.m. (scheduled) |
| Applicable area | Location-based games, railway stations and tourism along railway lines, digital stamp rallies, accommodation and station-bento purchases |
| Location | Niigata Station, Niitsu Station, Tsugawa Station, Kitakata Station, Aizuwakamatsu Station and others; stations within the East Japan Railway Company network, onboard the SL Banetsu Monogatari train, and JR-East Hotel Mets Niigata, among other locations |
| Location scale | A game covering more than 9,000 railway stations nationwide |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Not disclosed