Dependence on the e-Marketing Business and the Need for Business Diversification
First written in FY2016. 5 of 10 entries say "Reframed", first in FY2018. Latest entry: FY2026-H1.
Showcase moved to the "Worse" side of this theme in 2024, 3 years after the typical company in this theme (2021).
The whole theme swung hardest in 2024: 9 of 29 companies on the "Worse" side.
4 other companies' latest entry also says "Reframed".
- FY2026-H1ReframedAnnual report
「The Group, comprising the Company and its affiliated companies, consists of the Company (Showcase Inc.) and one subsidiary. It aims to enhance corporate value through its DX cloud business, centered on website analysis and analytics support and DX support development, as well as its advertising and media business and investment-related business.」
The description of the earnings base has changed from a structure including internet services and used smartphones to one centered on three areas following the exclusion of ReYuu from the consolidated group: DX cloud, advertising and media, and investment-related businesses. - FY2023ReframedAnnual report
「The Group's primary earnings base consists of providing services via the internet and buying and selling used smartphones, and it considers the stable and sustainable development of these businesses essential.」
The description has broadened from dependence on the former SaaS and marketing businesses to a structure centered on internet services and the buying and selling of used smartphones as the primary earnings base. - FY2020RestatedAnnual report
「The Group has one consolidated subsidiary, 株式会社Showcase Capital, which operates an investment-related business.」
The Group continues to pursue a structure centered on the marketing SaaS business as its primary earnings base, while establishing additional earnings bases through new businesses, new product development and the investment business. - FY2020-Q3RestatedAnnual report
「The Group's marketing SaaS business is its primary earnings base, and it believes that expanding earnings from existing businesses and establishing an earnings base through new businesses and new product development are essential.」
The description continues to identify the marketing SaaS business as the primary earnings base, alongside expansion of existing businesses and development of new businesses and products. - FY2020-Q1ReframedAnnual report
「Although there are concerns about the impact on the Group's operating results, the Group considers its cloud marketing business to be its primary earnings base and believes that expanding earnings from existing businesses and establishing an earnings base through new businesses and new product development are essential.」
The description of the primary earnings base has changed from the former marketing SaaS business to the cloud marketing business, and now also refers to expanding existing businesses and establishing an earnings base through new businesses and new products. - FY2019RestatedAnnual report
「The Group's core business is the marketing SaaS business, and most of its revenue is ancillary to that business.」
The description has changed the core business from the former cloud business to the marketing SaaS business, while continuing efforts to reduce dependence through related new services and capital and business alliances. - FY2019-Q1ReframedAnnual report
「The Company will both grow its existing marketing SaaS and advertising media businesses more than before and create new businesses through business alliances with external companies.」
In addition to reducing dependence on the former core business, the description now states a policy of simultaneously growing the existing marketing SaaS and advertising media businesses and creating new businesses through external alliances. - FY2018ReframedAnnual report
「The Group's core business is the cloud business, and most of its revenue is ancillary to that business. The Group considers the widespread adoption and increased use of its services in this business to be a fundamental prerequisite for expanding the scale of its operations, and will continue to actively promote service adoption and expand the business. Meanwhile, the Group will continue efforts to diversify its services and increase their added value through the development and provision of new services linked to or related to that business, as well as capital and business alliances, while taking steps to reduce excessive dependence on the business alone.」
The description has changed from dependence on the former e-marketing business to the cloud business as the core business. The policy of pursuing diversification and higher added value through new services and capital and business alliances, while reducing excessive dependence on the core business, remains unchanged. - FY2017RestatedAnnual report
「Meanwhile, the Company will continue efforts to diversify its services and increase their added value through the development and provision of new services linked to or related to that business, as well as M&A and capital and business alliances, while taking steps to reduce excessive dependence on the business alone.」
While maintaining the e-marketing business as its core, the Company continues to pursue diversification and higher added value through new services, M&A and capital and business alliances, with a policy of reducing its dependence on that business. - FY2016First statedAnnual report
「The e-marketing business is the Company's core business, and most of its revenue is ancillary to that business. …Meanwhile, the Company will continue efforts to diversify its services and increase their added value through the development and provision of new services linked to or related to that business, while taking steps to reduce excessive dependence on the business alone.」
The Company recognizes dependence on the e-marketing business as a risk and has indicated a policy of pursuing diversification and higher added value through new services.