Announced details
Picture books for children, English learning, read-aloud activities, educational development, and video streaming for children and families
More than 142,000 Popo Kids registered users as of August 2026, and more than 600 picture-book videos. “Video Edition: Mama, Actually...” has recorded approximately 4 million cumulative views as of August 2026.
Dai Nippon Printing and I-FREEK MOBILE jointly produced the works. I-FREEK MOBILE operates Popo Kids, using Dai Nippon Printing’s Light Anime® technology.
Location: Shinjuku-ku, Tokyo. Head office: 1-1 Ichigayakagacho 1-chome, Shinjuku-ku, Tokyo. Representative: President and Representative Director Kitajima Yoshitsugu (北島義齊). Established: October 1876. Business: Comprehensive printing, including publishing, security-related products and services, industrial materials, and electronics.
Light Anime® is a registered trademark of DNP. Expiry date and registration number: Not disclosed.
Unlimited streaming (SVOD). Pricing: Not disclosed.
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Picture-Book Light Anime Series, Second Installment, Video Edition: Mama, Actually..., Video Edition: The Giant Turnip, Video Edition: The Wolf and the Seven Little Kids, Video Edition: The Bremen Town Musicians, Video Edition: Rapunzel, Video Edition: The Three Little Pigs, Light Anime®, d Anime Store, d Anime Store Niconico Branch, d Anime Store for LINE Manga |
| Counterparty | Dai Nippon Printing Co.,Ltd. (DNP) |
| Counterparty overview | Location: Shinjuku-ku, Tokyo. Head office: 1-1 Ichigayakagacho 1-chome, Shinjuku-ku, Tokyo. Representative: President and Representative Director Kitajima Yoshitsugu (北島義齊). Established: October 1876. Business: Comprehensive printing, including publishing, security-related products and services, industrial materials, and electronics. |
| Relationship with the Company | Dai Nippon Printing and I-FREEK MOBILE jointly produced the works. I-FREEK MOBILE operates Popo Kids, using Dai Nippon Printing’s Light Anime® technology. |
| Offering price | Unlimited streaming (SVOD). Pricing: Not disclosed. |
| Launch date | 15 August 2026 (actual; streaming commenced) |
| Applicable area | Picture books for children, English learning, read-aloud activities, educational development, and video streaming for children and families |
| Registration number and expiry date | Light Anime® is a registered trademark of DNP. Expiry date and registration number: Not disclosed. |
| Usage history | More than 142,000 Popo Kids registered users as of August 2026, and more than 600 picture-book videos. “Video Edition: Mama, Actually...” has recorded approximately 4 million cumulative views as of August 2026. |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To give children opportunities to encounter English while enjoying stories and to encourage English learning and familiarity with the language. The content is also intended for use in read-aloud activities and educational development as entertainment that parents and children can enjoy together.