Prioritizing User Acquisition in the Lifestyle Segment and Investing in Database Expansion
First written in FY2018-Q1. 6 of 8 entries say "Restated". Latest entry: FY2020.
No other company in this theme has enough history to compare yet.
- FY2020RestatedAnnual report
「At this stage, our group regards expanding the scale of its business as its highest priority and conducted its business activities on the basis that it was essential to continue investing in acquiring a customer base rather than pursuing premature monetization.」
The company continues to prioritize investment in expanding its business scale and customer base over short-term monetization. - FY2020-Q2RestatedAnnual report
「At this stage, our group regards expanding the scale of its business as its highest priority and believes that using the various data and business expertise accumulated in the process to differentiate itself from competitors will lead to establishing an unassailable competitive advantage in the market. Accordingly, we have continued our business activities on the basis that it is essential to continue investing in acquiring a customer base rather than pursuing premature monetization.」
The company continues to prioritize business-scale expansion, accumulation of data and business expertise, and investment in acquiring a customer base, while avoiding premature monetization. - FY2019RestatedAnnual report
「At this stage, our group regards expanding the scale of its business as its highest priority and believes that using the various data and business expertise accumulated in the process to differentiate itself from competitors will lead to establishing an unassailable competitive advantage in the market. Accordingly, we conducted our business activities on the basis that it was essential to continue investing in acquiring a customer base rather than pursuing premature monetization.」
The company continues to prioritize business-scale expansion, accumulation of data and expertise, and investment in acquiring a customer base, while avoiding premature monetization. - FY2019-Q3RestatedAnnual report
「At this stage, our group regards expanding the scale of its business as its highest priority and believes that using the various data and business expertise accumulated in the process to differentiate itself from competitors will lead to establishing an unassailable competitive advantage in the market. Accordingly, we have continued our business activities on the basis that it is essential to continue investing in acquiring a customer base rather than pursuing premature monetization.」
The company continues to prioritize business-scale expansion, accumulation of data and business expertise, and investment in acquiring a customer base, while avoiding premature monetization. - FY2019-Q1RestatedAnnual report
「At this stage, our group regards expanding the scale of its business as its highest priority and believes that using the various data and business expertise accumulated in the process to differentiate itself from competitors will lead to establishing an unassailable competitive advantage in the market. Accordingly, we have continued our business activities on the basis that it is essential to continue investing in acquiring a customer base rather than pursuing premature monetization.」
The company continues to indicate a policy of prioritizing business-scale expansion, accumulation of data and business expertise, and investment in acquiring a customer base, while avoiding premature monetization. - FY2018-Q3ReframedAnnual report
「At this stage, our group regards expanding the scale of its business as its highest priority and believes that using the various data accumulated in the process to differentiate itself from competitors will lead to establishing an unassailable competitive advantage in the market. Accordingly, we conducted our business activities on the basis that it was essential to continue investing in acquiring a customer base rather than pursuing premature monetization.」
The wording has changed from “prioritizing user acquisition” to “prioritizing business-scale expansion,” with the policy reorganized around accumulated data and investment in acquiring a customer base. - FY2018-Q2RestatedAnnual report
「At this stage, our group regards user acquisition as its highest priority and believes that using the resulting user database to differentiate itself from competitors will ultimately lead to establishing an unassailable competitive advantage in the market. To this end, we recognize the importance of continuing to invest in user acquisition rather than pursuing premature monetization.」
In the lifestyle domain, the company continues to indicate a policy of prioritizing user acquisition and investment in user database accumulation over short-term monetization. - FY2018-Q1First statedAnnual report
「At this stage, our group regards user acquisition as its highest priority and believes that using the resulting user database to differentiate itself from competitors will ultimately lead to establishing an unassailable competitive advantage in the market. To this end, we recognize the importance of continuing to invest in user acquisition rather than pursuing premature monetization.」
In the lifestyle domain, the company has stated for the first time its policy of prioritizing user acquisition and user database accumulation over short-term monetization and using them to differentiate itself from competitors.