Strengthening Marketing and Proactive Use of Online Advertising

「For sustainable growth, we need to shift from a product-oriented approach focused on selling products to a customer-centric approach that proposes optimal solutions based on customers’ management challenges. By combining customer management and sales-support tools with AI, we will formulate effective sales strategies based on analysis of market and customer trends, while strengthening our sales and planning capabilities by streamlining the preparation of proposals and project management through the use of AI.」

「By consolidating the sales functions, including new-customer acquisition personnel previously dispersed across the various businesses, within the newly established Enterprise Sales Headquarters, we will strengthen team-based activities, promote the sharing of expertise and information, and rebuild and strengthen our own approach to new-customer acquisition sales.」

「Going forward, as described in “Part 4. Financial Information, 1. Quarterly Financial Statements, Notes (Significant Subsequent Events),” we will work with group company DG Financial Technology, which provides the various functions and services required by EC operators, including digital marketing and electronic payments, to respond to changes in the operating environment and enhance competitiveness through mutual synergies.」

「Through sales activities for Adobe Commerce, targeting demand for a higher-end EC platform, and collaboration with external marketing companies using SI Web Shopping, we will strengthen our support structure for the shift to digital operations with a view to bringing these functions in-house, with the aim of increasing the number of projects and improving the order win rate.」

「Accordingly, by consolidating personnel responsible for developing new customers and the marketing departments that had been dispersed among the various businesses into the newly established "Business Strategy Headquarters," we will strengthen team-based activities and once again promote our own in-house sales approach to developing new customers.」

「In December 2022, "SI Web Shopping" was registered as an eligible tool under "IT Introduction Subsidy 2022." The introduction of IT tools for promoting digital transformation, which generally involves a substantial investment, had been a significant hurdle for small and medium-sized businesses and venture companies. Registration under this subsidy program makes it possible to receive a subsidy of up to ¥3.5 million, enabling customers to adopt "SI Web Shopping" more easily. We will continue working to expand our target customer base and acquire new projects.」

「As one measure, the product was certified as eligible for the government's IT Introduction Subsidy. In addition, the effects of marketing activities suited to the "new era of COVID-19," including online advertising and webinars, have begun to emerge.」

「As one measure, the product was certified as eligible for the government's IT Introduction Subsidy. Going forward, we will restore business performance by promoting marketing activities suited to the "new era of COVID-19," including online advertising and webinars.」

「Under a policy of strengthening marketing in the current fiscal year, we have been actively conducting online advertising and other activities that were held back in the previous fiscal year. As a result, revenue from the Object Browser business for the cumulative third quarter was ¥567.519 million, up 9.3% year on year, and operating income was ¥237.520 million, up 6.0%.」

「Under a policy of strengthening marketing in the current fiscal year, we have been actively conducting online advertising and other activities that were held back in the previous fiscal year. As a result, revenue from the Object Browser business for the cumulative third quarter was ¥519.407 million, up 13.2% year on year, and operating income was ¥224.106 million, up 19.9%.」

「Under a policy of strengthening marketing in the current fiscal year, we have been actively conducting online advertising and other activities that were held back in the previous fiscal year. As a result, revenue from the Object Browser business for the cumulative second quarter was ¥366.679 million, up 14.7% year on year, and operating income was ¥153.891 million, up 10.7%.」

「The Object Browser business consists of four products: the database development support tool "SI Object Browser," the database design support tool "SI Object Browser ER," the project management package "SI Object Browser PM," and the application design tool "SI Object Browser Designer."」

「Under a policy of strengthening marketing in the current fiscal year, we have been actively conducting online advertising and other activities that were held back in the previous fiscal year. As a result, revenue from the Object Browser business was ¥319.602 million, down 2.0% year on year, and operating income was ¥193.724 million, down 7.3%.」

「Under a policy of strengthening marketing in the current fiscal year, we have been actively conducting online advertising and other activities that were held back in the previous fiscal year.」

「Under a policy of strengthening marketing in the current fiscal year, we have been actively conducting online advertising and other activities that were held back in the previous fiscal year. As a result, revenue from the Object Browser business was ¥326.040 million, up 14.4% year on year, and operating income was ¥209.020 million, up 2.7%.」

「Under a policy of strengthening marketing in the current fiscal year, we have been actively conducting online advertising and other activities that were held back in the previous fiscal year.」