Retaining and Expanding Content Users Through Database Utilization
First written in FY2016. 3 of 5 entries say "Restated". Latest entry: FY2022.
17 other companies' latest entry also says "Advanced".
- FY2022AdvancedAnnual report
「The Group actively uses its marketing system and plans to develop an in-house system during the fiscal year ending August 2023. It intends to expand the business by applying the data it collects and analyzes to new businesses.」
The policy of using marketing data has taken concrete form in the planned development of an in-house system for the fiscal year ending August 2023. - FY2021RestatedAnnual report
「In addition to improving usability by diversifying payment methods, the Group promotes database-driven content marketing and conducts more efficient and effective promotional activities to maintain and expand its content user base.」
The company continues to maintain and expand its user base through diversified payment methods and database-driven marketing. - FY2020RestatedAnnual report
「In addition to improving usability by diversifying payment methods, the Group promotes database-driven content marketing and conducts more efficient and effective promotional activities to maintain and expand its content user base.」
The company continues to pursue the maintenance and expansion of its user base through diversified payment methods and database-driven marketing as a growth strategy priority. - FY2017RestatedAnnual report
「The Group intends to maintain and expand its content user base by promoting database-driven content marketing and conducting more efficient and effective promotional activities.」
The company continues to maintain and expand its user base through database-driven marketing and promotion. - FY2016First statedAnnual report
「The company intends to maintain and expand its content user base by promoting database-driven content marketing and conducting more efficient and effective promotional activities.」
The company outlined measures to maintain and expand its user base through database-driven marketing and promotion.