Acquisition of Light Users and an Ad-Based Revenue Platform
First written in FY2016-Q3. 4 of 6 entries say "Restated". Latest entry: FY2018.
1 other company's latest entry also says "Restated".
- FY2018RestatedAnnual report
「We aim to move sales from a recovery to gradual growth by providing high-quality freemium content and effectively directing the resulting user traffic to advertising.」
The company is reconfirming its policy of building an earnings base by directing traffic from freemium content to advertising. - FY2018-Q2RestatedAnnual report
「During the current fiscal year, we will continue exploring effective approaches to advertising and promotion.」
The company continues to consider improving the efficiency of advertising and promotion to build an advertising-based earnings base. - FY2017RestatedAnnual report
「We aim to move sales from a recovery to gradual growth by providing high-quality freemium content and effectively directing the resulting user traffic to advertising.」
The company continues to indicate its intention to build an earnings base through freemium offerings and directing user traffic to advertising. - FY2017-Q1RestatedAnnual report
「Meanwhile, in OBOKAID'EM, we distributed the sequel to the idle game 「みどりのほし」, 「みどりのほしぼし」, in approximately 140 countries worldwide in September 2016, and it reached 1 million downloads within approximately 1 month of its release.」
Although substantial download results are evident, this statement alone does not explicitly indicate direct progress in acquiring casual users or building an advertising-based earnings base, so the existing thread's policy was merely reconfirmed. - FY2016AdvancedAnnual report
「By securing advertising revenue, we will accommodate the transition in the billing system from the conventional monthly subscription model to a freemium model.」
The measures to acquire casual users and advertising revenue are explicitly presented as a shift from monthly subscriptions to a freemium model. - FY2016-Q3First statedAnnual report
「The light personality-test app incorporating story-driven game elements, 「性格テスト～あなたならどうする～」, reached 500,000 downloads within 1 month of its release, contributing to the acquisition of casual users and the development of an advertising-based earnings base.」
The personality-test app incorporating game elements reached 500,000 downloads in 1 month, advancing the acquisition of casual users and advertising revenue.