Sales for this month
July 2026Customer acquisition, guided visits and new contracts all increased year on year. Month on month, the decline in guided visits led to a decrease in new contracts.
Newly opened cemetery at 観音寺 (Mashiko, Tochigi Prefecture), Addition of 20 plots at 浄安寺 (Saitama, Saitama Prefecture), Termination of the partnership with 花光院 (Noda, Chiba Prefecture), Month-on-month decline in guided visits, Careful support provided by on-site staff to customers during the contracting process
| Item | Details |
|---|---|
| Month Covered | July 2026 |
| Year-on-year change by category | Name Plots sold / Year on year +18.2%, Name Customer leads / Change from the same month of the previous year +221 cases, Name Consultations / Change from the same month of the previous year +44 cases, Name New contracts / Change from the same month of the previous year +32 cases, Name Overall conversion rate / Change from the same month of the previous year +0.9pt |
| Key KPIs | Indicator name New partnerships / Value 1 Engagements / Year on year Not disclosed, Indicator name Newly opened cemeteries / Value 1 Temples / Year on year Not disclosed, Indicator name Plots supplied / Value From the end of the previous month: +210 / Year on year Not disclosed, Indicator name Plots sold / Value From the end of the previous month: +225 / Year on year +18.2% (year-on-year), Indicator name Customer leads / Value Month-on-month: +123; year-on-year: +221 / Year on year +221 cases, Indicator name Consultations / Value 14 Engagements / Year on year +44 cases, Indicator name New contracts / Value Month-on-month: -64 / Year on year +32 cases, Indicator name Overall conversion rate / Value 59 % / Year on year +0.9pt, Indicator name Referral conversion rate / Value 102.1 % / Year on year Not disclosed |
| Monthly Commentary | Customer acquisition, guided visits and new contracts all increased year on year. Month on month, the decline in guided visits led to a decrease in new contracts. |
| Factors Affecting the Change | Newly opened cemetery at 観音寺 (Mashiko, Tochigi Prefecture), Addition of 20 plots at 浄安寺 (Saitama, Saitama Prefecture), Termination of the partnership with 花光院 (Noda, Chiba Prefecture), Month-on-month decline in guided visits, Careful support provided by on-site staff to customers during the contracting process |
Items this document does not state (17)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The increase in plots supplied was attributable to the newly opened cemetery at 観音寺 and the addition of plots at 浄安寺. The company has deducted some supplied plots following the termination of its partnership with 花光院. It explained that the month-on-month decline in new contracts was affected by the decrease in guided visits. The company believes that the careful support provided by on-site staff to customers during the contracting process contributed to the conversion rate.