Announced details
Production time for basic lip movements in Connect Live reduced to approximately half the previous level
Used in the paid in-game virtual live event held on 24 and 25 October 2026 (first title to use the technology)
CRI・ミドルウェア developed and provides CRI LipSync Alive, while Colorful Palette ENCORE handles the overall production and direction of Connect Live. SEGA and Colorful Palette provide Project SEKAI. Capital and personnel relationships: Not disclosed.
SEGA Corporation: Head office in Shinagawa-ku, Tokyo; Representative Director, President and COO, Kunifumi Utsumi (内海州史). Colorful Palette, Inc.: Head office in Meguro-ku, Tokyo; Representative Director, Yuichiro Kondo (近藤裕一郎). Colorful Palette ENCORE, Inc.: Head office in Meguro-ku, Tokyo; Representative Director, Nobuhisa Ishikawa (石川宣永). Business activities, capital and year established: Not disclosed.
11th Floor, Shibuya Infoss Tower, 20-1 Sakuragaokacho, Shibuya-ku, Tokyo (CRI・ミドルウェア head office)
As a future revenue target, the company aims to provide 300 licenses to the global gaming market by the end of 2028 and expand adoption in the enterprise market. The direct impact of this adoption on sales and profit: Not disclosed.
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | CRI LipSync™ Alive, Connect Live “GO Hoppin' Parade”, Project SEKAI COLORFUL STAGE! feat. Hatsune Miku |
| Counterparty | SEGA CORPORATION, Colorful Palette, Inc., Colorful Palette ENCORE, Inc. |
| Counterparty overview | SEGA Corporation: Head office in Shinagawa-ku, Tokyo; Representative Director, President and COO, Kunifumi Utsumi (内海州史). Colorful Palette, Inc.: Head office in Meguro-ku, Tokyo; Representative Director, Yuichiro Kondo (近藤裕一郎). Colorful Palette ENCORE, Inc.: Head office in Meguro-ku, Tokyo; Representative Director, Nobuhisa Ishikawa (石川宣永). Business activities, capital and year established: Not disclosed. |
| Relationship with the Company | CRI・ミドルウェア developed and provides CRI LipSync Alive, while Colorful Palette ENCORE handles the overall production and direction of Connect Live. SEGA and Colorful Palette provide Project SEKAI. Capital and personnel relationships: Not disclosed. |
| Launch date | 24 and 25 October 2026 (held); confirmed for use in future events |
| Applicable area | Games, Virtual live events, Digital characters, Enterprise market |
| Location | 11th Floor, Shibuya Infoss Tower, 20-1 Sakuragaokacho, Shibuya-ku, Tokyo (CRI・ミドルウェア head office) |
| Quantitative Effects | Production time for basic lip movements in Connect Live reduced to approximately half the previous level |
| Usage history | Used in the paid in-game virtual live event held on 24 and 25 October 2026 (first title to use the technology) |
| Impact on Business Performance | As a future revenue target, the company aims to provide 300 licenses to the global gaming market by the end of 2028 and expand adoption in the enterprise market. The direct impact of this adoption on sales and profit: Not disclosed. |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Its highly accurate voice analysis specialized for pre-analysis, combined with animation generation, streamlines the production of basic lip movements and allows more time to be devoted to fine adjustments to each character’s facial expressions.