Worth reading
28Immaterial
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Improvement
Direction inferred from the company’s description.Scale
10
%Wording
Avoiding a definitive answer
How definitive the wording is.Items stated in the management plan
Annual updateNet Sales+10.0%
基準 3,394Target3,734million
Each line is the climb from the baseline the document states to the target it sets. The slope is scaled against the largest climb in this document. The increase shown by the dotted line is calculated from the two reported figures because the company did not provide the amount of growth.
Key initiatives
01① Regional penetration and geographic expansion
02② Enhancement of products offered
03③ Data and AI
Plan assumptionsOverall revenue growth of approximately 10% each fiscal year, D.I.Y services revenue growth of approximately 15% each fiscal year
Segment targetSegment D.I.Y services / Target Approximately 15% revenue growth each fiscal year
Size of the Target MarketMarket Size Subject Japanese research market / Scale USD 2,082 million (approximately ¥229.0 billion), Subject Chinese and Hong Kong research markets / Scale 2,611mil.USD, Subject Other Asian research markets (12 countries and regions) / Scale 2,704mil.USD, Subject Sample panel market across Asia, including Japan / Scale USD 195 million (approximately ¥21.5 billion), Subject Global sample panel market / Scale USD 1,209 million (approximately ¥133.0 billion) / Growth rate Research market: CAGR of 6.1% (2015–2019), Online research market: CAGR of 16.0% (2015–2019) / Source 『Global Market Research 2020』（An ESOMAR Industry Report）
Risks identified by the company
Market growth
Competition
Concentration in specific industries and customers
Recruitment capacity and quality of panels for online surveys
Personal information leakage
| Item | Details |
|---|---|
| Plan name | Medium-Term Growth Scenario |
| Progress against the plan | Annual update |
| Sales Target | 3,394 (2020 actual) → 3,734 (2021 forecast)（Approximately 10%） |
| Segment target | Segment D.I.Y services / Target Approximately 15% revenue growth each fiscal year |
| Plan assumptions | Overall revenue growth of approximately 10% each fiscal year, D.I.Y services revenue growth of approximately 15% each fiscal year |
| Key initiatives | ① Regional penetration and geographic expansion, ② Enhancement of products offered, ③ Data and AI |
| Size of the Target Market | Market Size Subject Japanese research market / Scale USD 2,082 million (approximately ¥229.0 billion), Subject Chinese and Hong Kong research markets / Scale 2,611mil.USD, Subject Other Asian research markets (12 countries and regions) / Scale 2,704mil.USD, Subject Sample panel market across Asia, including Japan / Scale USD 195 million (approximately ¥21.5 billion), Subject Global sample panel market / Scale USD 1,209 million (approximately ¥133.0 billion) / Growth rate Research market: CAGR of 6.1% (2015–2019), Online research market: CAGR of 16.0% (2015–2019) / Source 『Global Market Research 2020』（An ESOMAR Industry Report） |
| Risks identified | Market growth, Competition, Concentration in specific industries and customers, Recruitment capacity and quality of panels for online surveys, Personal information leakage |
| Publication date | August 2021 |
Items this document does not state (16)
Plan periodOperating profit targetOperating profit margin targetNet income targetROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planInvestment amount by sectorNon-financial targetsResults under the previous planReason for revision or withdrawalDate of board resolution
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company has set a policy of growing overall revenue by approximately 10% and D.I.Y services revenue by approximately 15% each fiscal year through panel expansion in Asia, product enhancements such as MO Insights and MO Lite, and the use of data and AI.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.