Fluctuations in Advertising Spending and Changes in Demand for Performance-Based Advertising
First written in FY2016. 2 of 6 entries say "Restated". Latest entry: FY2023-Q3.
Digital Plus moved to the "Worse" side of this theme in 2023, 1 year after the typical company in this theme (2022).
The whole theme swung hardest in 2020: 8 of 25 companies on the "Worse" side.
5 other companies' latest entry also says "Materialised".
- FY2023-Q3MaterialisedAnnual report
「During the third quarter of the current consolidated fiscal period, the company was affected by a downward trend among some clients in seasonal demand.」
The disclosure states that, with respect to the risk of fluctuations in advertising and marketing demand, a downward trend among some clients associated with seasonal demand affected actual business performance. - FY2022MitigatedAnnual report
「Accordingly, our group is working to collect information, operates businesses in multiple different fields, operates internet media in multiple different fields, expands the number of media outlets it operates, and engages in M&A, including converting businesses into cash through business sales, in an effort to diversify and avoid certain risks.」
Specific measures to diversify risk in response to fluctuations in advertising demand and expenditure are presented, including operating businesses and media in multiple fields, expanding the number of media outlets, and conducting M&A and business sales. - FY2021RestatedAnnual report
「However, the market may be affected by increases and decreases in corporate advertising expenditure resulting from economic fluctuations and other factors. In addition, because advertising services and other offerings in the market are changing rapidly, trends in future demand for performance-based advertising and other factors may affect our group's operating results and financial position.」
The risk that fluctuations in advertising expenditure and demand for performance-based advertising will affect operating results and financial position continues to be disclosed for the GAFA media business. - FY2020MaterialisedAnnual report
「Meanwhile, although segment profit increased, revenue declined as a result of the maturity of the points-media market, intensifying competition with rival companies, and indirect effects from the decline in advertising campaigns for travel-related projects and reductions in advertising expenditure by major companies due to the impact of COVID-19.」
The risk of fluctuations in advertising demand and expenditure has materialized in business results as a decline in revenue caused by fewer travel-related projects and reductions in advertising expenditure by major companies. - FY2017RestatedAnnual report
「The market may be affected by increases and decreases in corporate advertising expenditure resulting from economic fluctuations and other factors. In addition, because advertising services and other offerings in the market are changing rapidly, trends in future demand for performance-based advertising and other factors may affect our group's operating results and financial position.」
The risk of dependence on fluctuations in advertising expenditure and demand for performance-based advertising remains in the full-year risk disclosures. - FY2016First statedAnnual report
「The market may be affected by increases and decreases in corporate advertising expenditure resulting from economic fluctuations and other factors. In addition, because advertising services and other offerings in the market are changing rapidly, trends in future demand for performance-based advertising and other factors may affect our group's operating results and financial position.」
The company identifies dependence on advertising expenditure and demand trends as risks for internet advertising, which is a revenue source for cloud media.