Shortfall in Cloud Member Acquisition and Activation
First written in FY2016. 1 of 2 entries say "Restated". Latest entry: FY2017.
29 other companies' latest entry also says "Restated".
- FY2017RestatedAnnual report
「If the Group fails to acquire and activate members as planned, revenue opportunities may decline and the costs of acquiring members may increase. This could also reduce the value of its media business and lead to a decline in contracted projects or difficulty expanding them, potentially affecting the business development, operating results and financial position of the Group.」
The risk that failure to acquire and activate members could affect revenue opportunities and media value is reiterated. - FY2016First statedAnnual report
「If the Group fails to acquire and activate members as planned, revenue opportunities may decline and the costs of acquiring members may increase. This could also reduce the value of its media business and lead to a decline in contracted projects or difficulty expanding them.」
The impact on revenue opportunities, costs and media value if member acquisition and activation do not progress as planned is described.