Strengthening Advertising and Promotion to Increase Brand Awareness
First written in FY2016. 5 of 8 entries say "Restated". Latest entry: FY2021.
The whole theme swung hardest in 2025: 3 of 21 companies on the "Worse" side.
25 other companies' latest entry also says "Restated".
- FY2021RestatedAnnual report
「Although our group does not advertise through mass media such as newspapers, television and magazines, we recognize that establishing the brand more firmly is important for further expanding our existing businesses and differentiating ourselves from competitors. Going forward, we will carefully assess cost-effectiveness and seek to strengthen our advertising and promotional activities.」
While stating that it does not advertise through mass media, the company continues to pursue a policy of strengthening advertising and promotions to establish its brand. - FY2020RestatedAnnual report
「Going forward, we will carefully assess cost-effectiveness and seek to strengthen our advertising and promotional activities.」
The policy of strengthening advertising and promotions to raise brand awareness has been reaffirmed. - FY2020-Q3RestatedAnnual report
「During the quarter, we sought to improve the operating margin and stabilize the business foundation by reducing costs previously allocated to acquiring new members while strengthening measures such as efforts to acquire new members through social media.」
Measures to improve cloud media profitability and stabilize its business foundation by reducing new-member acquisition costs while strengthening member acquisition through social media continue to be presented. - FY2020-Q1AdvancedAnnual report
「During the quarter, we sought to improve the operating margin and stabilize the business foundation by reducing costs previously allocated to acquiring new members while strengthening measures such as efforts to acquire new members through social media.」
To improve the profitability of cloud media, the company reduced new-member acquisition costs and strengthened acquisition through social media. - FY2018-Q1RestatedAnnual report
「During the first quarter of the current fiscal year, we continued to increase user touchpoints through cloud media and owned media, and strengthened measures including increasing the amount of points awarded to users, expanding the media and channels handled, and advertising for user acquisition, in order to improve user satisfaction.」
In addition to strengthening advertising for user acquisition, measures to increase the points awarded and expand the media and channels handled have continued. - FY2017RestatedAnnual report
「Going forward, we will carefully assess cost-effectiveness and seek to strengthen our advertising and promotional activities.」
The policy of strengthening advertising and promotions to raise brand awareness has been reaffirmed. - FY2017-Q3AdvancedAnnual report
「Furthermore, to further expand the user base, we increased the amount of points awarded to users and strengthened advertising to acquire users.」
The company states that it increased the points awarded to users and strengthened advertising for user acquisition as measures to expand the user base. - FY2016First statedAnnual report
「Going forward, we will carefully assess cost-effectiveness and seek to strengthen our advertising and promotional activities.」
The policy is to consider strengthening advertising and promotions in addition to acquiring members primarily through the friend-referral system.