Fluctuations in Internet Advertising Demand Due to Economic Conditions and Advertising Budget Allocation
First written in FY2016. 5 of 7 entries say "Restated". Latest entry: FY2023-Q3.
The whole theme swung hardest in 2020: 7 of 17 companies on the "Worse" side.
19 other companies' latest entry also says "Restated".
- FY2023-Q3RestatedAnnual report
「During the cumulative third quarter of the current fiscal year, Japan's economy showed signs of improvement in current business conditions due to progress in vaccinations against COVID-19 and improvements in economic activity. However, concerns about an economic recession caused by rapid monetary tightening and other factors have increased, and the economic outlook in Japan and overseas remains uncertain.」
While indicating improvements in economic activity and current business conditions, the company is reaffirming concerns about an economic recession caused by rapid monetary tightening and the uncertainty surrounding the economic outlook. - FY2023-Q2RestatedAnnual report
「During the cumulative second quarter of the current fiscal year, Japan's economy showed signs of improvement in current business conditions due to progress in vaccinations against COVID-19 and improvements in economic activity. However, concerns about an economic recession caused by rapid monetary tightening and other factors have increased, and the economic outlook in Japan and overseas remains uncertain.」
The company is reaffirming the same uncertainty surrounding the economic outlook as in the previous quarter, including improvements in economic activity and concerns about an economic recession caused by rapid monetary tightening and other factors. - FY2023-Q1WorsenedAnnual report
「During the cumulative first quarter of the current fiscal year, Japan's economy showed signs of improvement in current business conditions due to progress in vaccinations against COVID-19 and improvements in economic activity. However, concerns about an economic recession caused by rapid monetary tightening and other factors have increased, and the economic outlook in Japan and overseas remains uncertain.」
While indicating an improvement in economic activity, the company newly specifies concerns about an economic recession caused by rapid monetary tightening and emphasizes the uncertainty surrounding the economic outlook. - FY2022RestatedAnnual report
「In addition, Japan's economic outlook has become uncertain due to the progression of inflation against a backdrop of supply chain disruptions and surging resource and energy prices resulting from Russia's invasion of Ukraine, as well as the yen's weakening trend against other currencies.」
In addition to the conventional risks of economic and demand fluctuations, the company describes the invasion of Ukraine, surging resource prices, yen depreciation and inflation as aspects of the economic environment. - FY2020RestatedAnnual report
「If demand for internet advertising and transactions in the e-commerce market contract due to sharp economic changes or other factors, this could affect the Group's business and operating results.」
In addition to demand for internet advertising being affected by economic fluctuations, the company is reaffirming the contraction of transactions in the e-commerce market as a business environment risk. - FY2017RestatedAnnual report
「Because the advertising market is sensitive to companies' economic conditions, sharp economic changes or other factors could affect demand for advertising, including internet advertising.」
The risk of demand fluctuations due to economic conditions and customer companies' allocation of advertising budgets continues to be disclosed. - FY2016First statedAnnual report
「Because the advertising market is sensitive to companies' economic conditions, sharp economic changes or other factors could affect demand for advertising, including internet advertising.」
The company indicates that economic fluctuations and changes in customer companies' allocation of advertising budgets among media could lead to service cancellations and lower unit prices.