Introduction of “CNAME Tracking” with Consideration for Privacy Protection
First written in FY2019. 2 of 4 entries say "Restated". Latest entry: FY2020-Q3.
No other company in this theme has enough history to compare yet.
- FY2020-Q3RestatedAnnual report
「During the cumulative third quarter of the current consolidated fiscal year, the company began providing CNAME tracking, a new measurement method that enables highly accurate advertising effectiveness measurement while addressing current privacy protection needs.」
The launch of CNAME tracking services, as reported through the previous quarter, is being reconfirmed. - FY2020-Q2RestatedAnnual report
「During the cumulative second quarter of the current consolidated fiscal year, the company began providing CNAME tracking, a new measurement method that enables highly accurate advertising effectiveness measurement while addressing current privacy protection needs. From the standpoint of stricter handling of privacy-related data, browser companies are increasingly restricting tracking using cookies, but CNAME tracking enables accurate effectiveness measurement even in this environment. It is expected to be essential for companies’ future marketing activities and to contribute to increased use of AD EBiS.」
The launch of CNAME tracking services and their role in enabling accurate effectiveness measurement despite cookie restrictions are being reconfirmed. - FY2020-Q1AdvancedAnnual report
「During the cumulative first quarter of the current consolidated fiscal year, the company began providing CNAME tracking, a new measurement method that enables highly accurate advertising effectiveness measurement while addressing current privacy protection needs.」
The company reports the concrete progress of beginning service provision for CNAME tracking, which was announced in the previous fiscal year. - FY2019First statedAnnual report
「The company announced CNAME tracking, a new measurement method that enables highly accurate advertising effectiveness measurement while addressing current privacy protection needs.」
A new measurement method designed to reconcile privacy protection with the accuracy of advertising effectiveness measurement was announced.