Shift from commissioned private DMP development to a SaaS business model
First written in FY2016. 1 of 3 entries say "Restated". Latest entry: FY2018-Q1.
Yrglm moved to the "Worse" side of this theme in 2018.
The whole theme swung hardest in 2026: 1 of 6 companies on the "Worse" side.
1 other company's latest entry also says "Reframed".
- FY2018-Q1ReframedAnnual report
「The DMP business (※), which had been included in the Commerce Platform Business through the previous fiscal year, has been included in the Marketing Platform Business from the current fiscal year because its role as a pioneering business model for the Marketing Robot has become more pronounced.」
In addition to the previous explanation that private DMPs would be transitioned into a future SaaS business, the Group positioned the DMP business as a pioneering business model for the Marketing Robot and reclassified it into the Marketing Platform Business from the current fiscal year. - FY2017RestatedAnnual report
「The Group has already begun contract development of private DMPs. Based on its basic strategy, the Group will accumulate expertise and know-how, identify and systematize best practices for building private DMPs, transition the business to a SaaS model and improve profitability.」
The Group reiterates its plan to move from contract development of private DMPs to the systematization of expertise and a SaaS model. - FY2016First statedAnnual report
「From this perspective, the Group has already begun contract development of private DMPs. Based on its basic strategy, the Group will accumulate expertise and know-how, identify and systematize the best methods for building private DMPs, transition the business to a SaaS model and improve profitability.」
The Group presents a plan to begin contract development of private DMPs, which analyze and use company-specific big data, and transition to a SaaS model after systematizing its expertise.