Expanding Synergies Through Big Data Analysis Across the Marketing and EC Businesses
First written in FY2016. 1 of 2 entries say "Restated". Latest entry: FY2017.
The whole theme swung hardest in 2022: 2 of 7 companies on the "Worse" side.
3 other companies' latest entry also says "Restated".
- FY2017RestatedAnnual report
「We believe it is necessary to strengthen business synergies between the Group's 2 segments, the Marketing Platform Business and the Commerce Platform Business, and provide more integrated, comprehensive solutions.」
The Group is reaffirming its intention to use the big data from both businesses to strengthen synergies and integrated solution offerings. - FY2016First statedAnnual report
「Both businesses serve companies engaged in digital marketing activities. Through the Marketing Platform Business and the Commerce Platform Business, the Group analyzes and optimizes the big data it holds using the Marketing Metrics Research Institute, its in-house data analytics function, thereby generating synergies between the two businesses.」
The Group analyzes and optimizes the data held by the 2 segments through the Marketing Metrics Research Institute to generate synergies between the businesses.