Expansion into social media marketing through the acquisition of video marketing company Topica as a subsidiary
First written in FY2021-Q3. 2 of 3 entries say "Advanced", first in FY2022-Q1. Latest entry: FY2025-H1.
No other company in this theme has enough history to compare yet.
- FY2025-H1AdvancedAnnual report
「On 25 December 2024, the company additionally acquired shares in its consolidated subsidiary 株式会社トピカ.」
Regarding トピカ, the Company additionally acquired shares on 25 December 2024 and advanced its initiatives in the existing social media marketing area. - FY2022-Q1AdvancedAnnual report
「The Company also worked to improve the churn rate for “AD EBiS” by implementing various churn-prevention measures, while pursuing revenue growth in new service areas such as “アドフープ” and “TOPICA WORKS,” acquired during the previous fiscal year.」
The Company stated that it was pursuing revenue growth in new service areas such as TOPICA WORKS following the acquisition. - FY2021-Q3First statedAnnual report
「Main rationale for the business combination: to expand the Group's business into the rapidly growing social media marketing market, strengthen services for existing corporate customers, and enhance competitiveness by integrating the acquired business with the Company's technology.」
On 30 July 2021, the Company acquired 株式会社トピカ, which operates a video marketing business and video media, making it a subsidiary with 60.05% of voting rights. The acquisition cost was ¥210.173 million. The acquisition was intended to expand into the social media marketing market, strengthen services for existing customers, and integrate technologies. It was a material subsequent event after the end of the third quarter and was not included in profit or loss for the nine months ended the third quarter.