Announced details
Measuring the effectiveness of video, social media and connected TV (CTV) advertising, and optimising budget allocation
Initial fee (MMM model development support contract): ¥200,000; MMM analytics feature: ¥100,000/month
Initial fee (MMM model development support contract): ¥200,000; MMM analytics feature: ¥100,000/month
The company does not address Impact on Business Performance.
CARTA HOLDINGS, Dentsu, Dentsu Digital and Septeni, “Advertising Expenditures in Japan in 2025: Detailed Analysis of Internet Advertising Media Spend” (5 March 2026); company research (as of 3 October 2026)
| Item | Details |
|---|---|
| Names of Products / Services Covered | Ad Ebis (advertising effectiveness measurement platform), MMM analytics feature |
| Contract Value | Initial fee (MMM model development support contract): ¥200,000; MMM analytics feature: ¥100,000/month |
| Offering price | Initial fee (MMM model development support contract): ¥200,000; MMM analytics feature: ¥100,000/month |
| Launch date | 30 October 2026 (予定) |
| Applicable area | Measuring the effectiveness of video, social media and connected TV (CTV) advertising, and optimising budget allocation |
| Source | CARTA HOLDINGS, Dentsu, Dentsu Digital and Septeni, “Advertising Expenditures in Japan in 2025: Detailed Analysis of Internet Advertising Media Spend” (5 March 2026); company research (as of 3 October 2026) |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The effectiveness of video, social media and CTV advertising is difficult to evaluate based on clicks alone, and tighter cookie restrictions have increased the number of cases where it is difficult to assess effectiveness through conventional measurement alone.