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Other Disclosures3690YRGLM Inc.Information and Communications, Services and Others

イルグルム launches AI-powered "Negative Keyword Suggestion Agent (Beta)" to streamline negative keyword selection for search advertising

イルグルム has added a feature to ACM that uses AI to analyze search terms from search advertising and present potential negative keywords deemed unnecessary, along with the reasons for the assessment. The beta version will now be made available.

Worth reading
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Direction
Improvement
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Scale
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Wording
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Announced details

AD EBiS Campaign Manager(ACM)Negative Keyword Suggestion Agent (Beta)
Applicable field (uses covered by this announcement)

Search advertising operations, review of search keywords, and negative keyword settings. Google Ads is currently supported. Yahoo! Ads support is planned for a future release.

Launch date7 August 2026 (予定)
Relationship between the counterparty and the company
YRGLM Inc.3690
Relationship with the Company

Development partner for this feature. Based on its knowledge of advertising operations and in-house support, it has been jointly developing the feature with イルグルム while refining the requirements.

Counterpartyアタラ株式会社

A company that supports corporate digital marketing activities. Its location, representative, capital and year of establishment are not disclosed.

Offering price

AD EBiS Campaign Manager: from ¥25,000 per month. Negative Keyword Suggestion Agent (Beta): free of charge. The full version is planned to be offered as a paid option.

The company does not address Contract Value / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services CoveredAD EBiS Campaign Manager(ACM), Negative Keyword Suggestion Agent (Beta)
Counterpartyアタラ株式会社
Counterparty overviewA company that supports corporate digital marketing activities. Its location, representative, capital and year of establishment are not disclosed.
Relationship with the CompanyDevelopment partner for this feature. Based on its knowledge of advertising operations and in-house support, it has been jointly developing the feature with イルグルム while refining the requirements.
Offering priceAD EBiS Campaign Manager: from ¥25,000 per month. Negative Keyword Suggestion Agent (Beta): free of charge. The full version is planned to be offered as a paid option.
Launch date7 August 2026 (予定)
Applicable areaSearch advertising operations, review of search keywords, and negative keyword settings. Google Ads is currently supported. Yahoo! Ads support is planned for a future release.
Items this document does not state (11)
Contract ValueContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationLocation scaleQuantitative EffectsUsage historyImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

Reviewing search advertising keywords had depended on manual work by staff, making it difficult to carry out continuously and leading to inconsistencies in assessment quality. The feature was developed in cooperation with アタラ株式会社, incorporating practical knowledge from the advertising operations field.

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イルグルム launches AI-powered "Negative Keyword Suggestion Agent (Beta)" to streamline negative keyword selection for search advertising | YRGLM Inc. (3690) timely disclosure | Komori