Komori
Management planning3680Hotto Link Inc.Information and Communications, Services and Others

Business Plan and Growth Potential

Reviewed 2025 results and policies, and presented a growth strategy to expand the DaaS business beyond its traditional focus on SaaS vendors to end users and the AI and digital risk markets. The Company will also continue to grow its social media marketing support business and expand its Web3-related business and AI × Web3 operations.

Worth reading
58In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Mixed performance
Direction inferred from the company’s description.
Scale
1566
¥ million
Wording
Avoiding a definitive answer
How definitive the wording is.

Items stated in the management plan

Annual update
Business Plan and Growth PotentialPlan period Fiscal year ending December 2026 (earnings forecast); medium to long term (growth strategy)
Publication date 27 March 2026
What happened to the previous planNet sales 4,116; operating profit 41; adjusted EBITDA 393; profit before tax 67; net income 27 → 2025 results: net sales 3,651; operating loss △1,833; adjusted EBITDA 213; loss before tax △1,990; net loss △1,787-11.3%Calculated from the two disclosed figures
Investment amount by sectorField DeFi (stablecoins) / Amount Currently managing assets equivalent to ¥600 million, with plans to expand to a maximum of ¥1 billion equivalent, Field Project investments / Amount Not disclosed, Field Validator operations / consulting / Amount Not disclosed
Statements about the use of capital
Payout ratio / DOE policyDOE of around 2%. Expected total annual dividends are ¥100 million. The applicable period is not specified.The payout ratio is the proportion of profit paid out as dividends, while DOE is the ratio of dividends to net assets.
Treasury share acquisition policyThe Company carried out ¥100 million in share repurchases in 2025. The future repurchase limit, timing and conditions are Not disclosed.
Key initiatives
01Rebuilding the growth strategy and full-scale expansion into the AI-related and digital risk markets
02New Sales Channels
03New market strategy
04Strengthening collaboration with data solutions companies such as Snowflake
05Social media marketing support business
06DaaS business
07Web3-Related Business
08New business domain (AI × Web3)
09Project investments
10Validators
11DeFi
12New Business Development
Plan assumptionsThe social media marketing market is expected to achieve a compound annual growth rate (CAGR) of 11.07% from 2026 to 2029. The CAGR of the social media marketing support business from 2022 to 2025 was 13.13%, excluding sales from 口コミ@係長.
Size of the Target MarketJapan's total advertising expenditures: ¥8,062.3 billion in 2025 (Source: Dentsu, “Advertising Expenditures in Japan for 2025”). Social media marketing market: ¥1,271.3 billion in 2024, ¥1,373.2 billion in 2025, ¥1,555.3 billion in 2026, ¥1,746.6 billion in 2027, ¥1,932.3 billion in 2028 and ¥2,131.3 billion in 2029 (Source: research by CyberBuzz and Digital InFact). AI market: US$757.5 billion in 2025 and US$1,807.8 billion in 2030 (Source: Precedence Research). Digital risk management market: US$11.3 billion in 2025 and US$34.6 billion in 2033 (Source: SNS Insider Pvt Ltd).
Risks identified by the company
A decline in the number of major customers resulting from consolidation among SaaS vendors
The start of direct data sales by major data providers to AI-related businesses
Expansion into the AI-related and digital risk markets taking longer than expected
The impact of the U.S. administration's cryptocurrency policy on business conditions
Reason for revision or withdrawal

A decline in the number of major customers as consolidation among SaaS vendors progressed, the start of direct data sales by major data providers to AI-related businesses, and the fact that expansion into the AI-related and digital risk markets took longer than expected.

Items stated in the management plan
ItemDetails
Plan nameBusiness Plan and Growth Potential
Plan periodFiscal year ending December 2026 (earnings forecast); medium to long term (growth strategy)
Progress against the planAnnual update
Payout ratio / DOE policyDOE of around 2%. Expected total annual dividends are ¥100 million. The applicable period is not specified.
Treasury share acquisition policyThe Company carried out ¥100 million in share repurchases in 2025. The future repurchase limit, timing and conditions are Not disclosed.
Investment amount by sectorField DeFi (stablecoins) / Amount Currently managing assets equivalent to ¥600 million, with plans to expand to a maximum of ¥1 billion equivalent, Field Project investments / Amount Not disclosed, Field Validator operations / consulting / Amount Not disclosed
Plan assumptionsThe social media marketing market is expected to achieve a compound annual growth rate (CAGR) of 11.07% from 2026 to 2029. The CAGR of the social media marketing support business from 2022 to 2025 was 13.13%, excluding sales from 口コミ@係長.
Key initiativesRebuilding the growth strategy and full-scale expansion into the AI-related and digital risk markets, New Sales Channels, New market strategy, Strengthening collaboration with data solutions companies such as Snowflake, Social media marketing support business, DaaS business, Web3-Related Business, New business domain (AI × Web3), Project investments, Validators, DeFi, New Business Development
Results under the previous planNet sales 4,116; operating profit 41; adjusted EBITDA 393; profit before tax 67; net income 27 → 2025 results: net sales 3,651; operating loss △1,833; adjusted EBITDA 213; loss before tax △1,990; net loss △1,787
Reason for revision or withdrawalA decline in the number of major customers as consolidation among SaaS vendors progressed, the start of direct data sales by major data providers to AI-related businesses, and the fact that expansion into the AI-related and digital risk markets took longer than expected.
Size of the Target MarketJapan's total advertising expenditures: ¥8,062.3 billion in 2025 (Source: Dentsu, “Advertising Expenditures in Japan for 2025”). Social media marketing market: ¥1,271.3 billion in 2024, ¥1,373.2 billion in 2025, ¥1,555.3 billion in 2026, ¥1,746.6 billion in 2027, ¥1,932.3 billion in 2028 and ¥2,131.3 billion in 2029 (Source: research by CyberBuzz and Digital InFact). AI market: US$757.5 billion in 2025 and US$1,807.8 billion in 2030 (Source: Precedence Research). Digital risk management market: US$11.3 billion in 2025 and US$34.6 billion in 2033 (Source: SNS Insider Pvt Ltd).
Risks identifiedA decline in the number of major customers resulting from consolidation among SaaS vendors, The start of direct data sales by major data providers to AI-related businesses, Expansion into the AI-related and digital risk markets taking longer than expected, The impact of the U.S. administration's cryptocurrency policy on business conditions
Publication date27 March 2026
Items this document does not state (12)
Sales TargetOperating profit targetOperating profit margin targetNet income targetROE targetROIC targetCost of capitalSelf-assessment of PBR and share priceTotal investment planSegment targetNon-financial targetsDate of board resolution

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

The growth potential of the traditional model became limited due to a decline in the number of major customers resulting from consolidation among SaaS vendors and the start of direct sales by major data providers to AI-related businesses. In addition, expansion into the AI-related and digital risk markets took longer than expected, limiting its short-term contribution to earnings.

How to read this page

This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
Business Plan and Growth Potential | Hotto Link Inc. (3680) timely disclosure | Komori