Bringing the Media Operations Value Chain In-House
First written in FY2018. 1 of 3 entries say "Restated". Latest entry: FY2022.
The whole theme swung hardest in 2018: 1 of 8 companies on the "Worse" side.
3 other companies' latest entry also says "Advanced".
- FY2022AdvancedAnnual report
「To expand its businesses, the Group has maintained key in-house functions covering planning, engineering, design, marketing, sales and corporate operations, accumulating expertise in business operations, identifying areas for improvement, formulating and testing hypotheses, accelerating operations through to execution, and conducting rapid post-merger integration following M&A.」
In addition to rapid hypothesis testing enabled by bringing media operations functions in-house, rapid post-merger integration following M&A was also identified as a benefit of the in-house model. - FY2020RestatedAnnual report
「To expand its businesses, the Group has maintained key in-house functions covering planning, engineering, design, marketing, sales and corporate operations, accumulating expertise in business operations, identifying areas for improvement, formulating and testing hypotheses, and accelerating operations through to execution, while operating an efficient organisation with a small workforce.」
The policy of bringing functions in-house across planning, development, design, marketing, sales and corporate operations remains in place. - FY2018First statedAnnual report
「To expand its businesses, the Group has brought the value chain for media operations in-house. Specifically, it has key functions in engineering, including system standardisation and optimisation of project display logic; design, including optimisation for web marketing and improvement of the interface and user experience; marketing, including accumulating and improving marketing expertise, including paid customer acquisition methods, and identifying areas for improvement; and planning and sales, including identifying and giving shape to customer needs and directing services. This enables the Group to accumulate expertise in media operations, identify areas for improvement, formulate and test hypotheses, and accelerate operations through to execution.」
The strategy of maintaining in-house engineering, design, marketing, and planning and sales functions to accelerate hypothesis testing for media improvements was presented independently for the first time.