Expansion into advertising, monetization and marketing services leveraging user behavior data
First written in FY2019. 2 of 3 entries say "Restated". Latest entry: FY2022.
2 other companies' latest entry also says "Restated".
- FY2022RestatedAnnual report
「The company has expanded its business across multiple fields by realizing highly accurate matching technology that uses data to drive user behavior.」
The company continues to explain how data-driven matching technology, supported by the accumulation and analysis of user and customer information, will be used to expand the business. - FY2020RestatedAnnual report
「Specifically, the company will continue considering service expansion into the B2B sector using big data, including an advertising business model that enables cross-selling to user segments by analysing and using user behaviour data and other information accumulated through the operation of its lifestyle media platform business, a user monetisation model in the B2C sector, and marketing consulting services for corporate customers based on this data.」
The company continues to consider new business models involving advertising, user monetisation, marketing consulting and other services using user behaviour data. - FY2019First statedAnnual report
「Specifically, the company will continue considering service expansion into the B2B sector using big data, including an advertising business model that enables cross-selling to user segments by analysing and using user behaviour data and other information accumulated through the operation of its lifestyle media platform business, a user monetisation model in the B2C sector, and marketing consulting services for corporate customers based on this data.」
Specific new business initiatives using user behaviour data from existing businesses were presented independently for the first time, including advertising, B2C user monetisation, marketing consulting, and B2B services using big data.