Potential for flat job ad volumes, slower growth in recruitment costs, and a review of ad placement quality
First written in FY2018-Q1. 12 of 16 entries say "Restated". Latest entry: FY2025.
ZIGExN moved to the "Worse" side of this theme in 2025, 5 years after the typical company in this theme (2020).
The whole theme swung hardest in 2020: 18 of 25 companies on the "Worse" side.
6 other companies' latest entry also says "Materialised".
- FY2025MaterialisedAnnual report
「“Productivity (operating profit per employee)” decreased from ¥6.01 million in the fiscal year ended March 2024 to ¥4.34 million in the fiscal year ended March 2025. The main reason was a decrease in operating profit at じげん on a standalone basis, owing to lower revenue caused by reduced budgets from major customers in the non-priority media business.」
A decline in revenue from the non-priority media business due to reduced budgets from major customers was identified as an actual performance factor, and productivity also declined from ¥6.01 million to ¥4.34 million. - FY2023-Q1RestatedAnnual report
「On the client side of the home renovation sector, companies are showing a stronger focus on efficiency in internet advertising, while demand for advertising placements remains relatively resilient.」
The view that customers continue to prioritize advertising efficiency while demand for internet advertising placements in the home renovation sector remains relatively resilient continues. - FY2022RestatedAnnual report
「Total advertising expenditure in Japan increased 10.4% year on year to ¥6,799.8 billion as restrictions related to the COVID-19 pandemic were eased. In particular, the internet advertising market, which is highly relevant to our Group, was estimated at ¥2,705.2 billion, up 21.4% year on year, and continues to grow steadily. However, because the advertising market is sensitive to economic conditions, a sharp change in the economy or other factors could affect demand for advertising and internet advertising.」
Although the advertising market growth data was updated, the risk that economic fluctuations could affect advertising demand, the number of projects and unit prices continues to be described. - FY2022-Q3RestatedAnnual report
「Real estate brokers and home renovation contractors are placing greater emphasis on advertising efficiency in internet media, while demand for advertising placements remains relatively resilient.」
The view that customers continue to prioritize advertising efficiency and that demand for placements in internet media remains relatively resilient continues. - FY2022-Q2RestatedAnnual report
「Real estate brokers and home renovation contractors are placing greater emphasis on advertising efficiency in internet media, while demand for advertising placements remains relatively resilient.」
The trend of real estate and home renovation businesses prioritizing advertising efficiency, together with the resilience of demand for placements in internet media, continues. - FY2022-Q1Advertising efficiency and resilient demand coexistAnnual report
「Real estate brokers and home renovation contractors are placing greater emphasis on advertising efficiency in internet media, while demand for advertising placements remains relatively resilient.」
While customers continue to prioritize advertising effectiveness and cost-effectiveness, demand from real estate and home renovation businesses for placements in internet media was described as relatively resilient. - FY2020RestatedAnnual report
「Meanwhile, the growth rate of total recruitment spending has slowed, as the total number of recruitment advertisements has remained flat. In addition, our Group believes that the spread of COVID-19 toward the end of the fiscal year under review, together with restrictions on economic activity, has led companies to place greater emphasis on advertising effectiveness when placing advertisements.」
The stagnation in job advertising volumes and recruitment costs, together with companies’ continued focus on advertising effectiveness, continues to be described. - FY2020-Q3RestatedAnnual report
「Total job advertising volumes and recruitment costs are inferred to have remained broadly flat, while our Group believes companies are placing greater emphasis on cost-effectiveness in their advertising placements.」
The market view that job advertising volumes and recruitment costs are flat and that companies are emphasizing cost-effectiveness in their advertising placements continues. - FY2020-Q2RestatedAnnual report
「Total job advertising volumes and recruitment costs are inferred to have remained broadly flat, while our Group believes companies are placing greater emphasis on cost-effectiveness in their advertising placements.」
The market view that job advertising volumes and recruitment costs are flat and that cost-effectiveness is being emphasized in advertising placements continues. - FY2020-Q1RestatedAnnual report
「Total job advertising volumes and recruitment costs are inferred to have remained broadly flat, while our Group believes companies are placing greater emphasis on cost-effectiveness in their advertising placements.」
The view that total job advertising volumes and recruitment costs are flat and that companies are emphasizing cost-effectiveness in their advertising placements continues. - FY2019-Q3More specific focus on advertising effectivenessAnnual report
「On the other hand, with total job advertising volumes remaining flat and the growth rate of total recruitment costs slowing, our Group believes companies are placing greater emphasis on advertising effectiveness in their placements.」
The description was made more specific, moving from the possibility of companies reviewing the quality of their advertising placements to the market view that companies are placing greater emphasis on advertising effectiveness. - FY2019-Q2RestatedAnnual report
「On the other hand, with the total number of job advertisements remaining flat, the growth rate of total recruitment costs has slowed, and our Group believes companies may begin reviewing the “quality” of their advertising placements.」
Flat total job advertising volumes, slowing growth in total recruitment costs and the possibility that companies may review the quality of their advertising placements continue to be presented as risks. - FY2019-Q1RestatedAnnual report
「On the other hand, with the total number of job advertisements remaining flat, the growth rate of total recruitment costs has slowed, and our Group believes companies may begin reviewing the “quality” of their advertising placements.」
Flat total job advertising volumes, slowing growth in total recruitment costs and the possibility that companies may review the quality of their advertising placements continue to be presented as risks. - FY2018-Q3RestatedAnnual report
「On the other hand, with the total number of job advertisements recently remaining flat year on year, the growth rate of total recruitment costs has slowed, and our Group believes companies may begin reviewing the “quality” of their advertising placements.」
Flat total job advertising volumes, slowing growth in total recruitment costs and the possibility that companies may review the quality of their advertising placements continue to be presented as risks. - FY2018-Q2RestatedAnnual report
「On the other hand, with the total number of job advertisements recently remaining flat year on year, the growth rate of total recruitment costs has slowed, and our Group believes companies may begin reviewing the “quality” of their advertising placements.」
Flat total job advertising volumes, slowing growth in total recruitment costs and the possibility that companies may review the quality of their advertising placements continue to be presented as risks. - FY2018-Q1First statedAnnual report
「On the other hand, with the total number of job advertisements recently remaining flat year on year, the growth rate of total recruitment costs has slowed, and we believe companies may begin reviewing the “quality” of their advertising placements.」
The possibility that companies may review the quality of their advertising placements is presented as a new risk, against a backdrop of flat total job advertising volumes year on year and slowing growth in total recruitment costs.