Risk of Economic Fluctuations in the Advertising Market and Changes in Advertising Budget Allocation
First written in FY2018. 3 of 6 entries say "Restated". Latest entry: FY2026.
The whole theme swung hardest in 2020: 18 of 25 companies on the "Worse" side.
0 other companies' latest entry also says "Other".
- FY2026Advertising market data updatedAnnual report
「According to “Advertising Expenditures in Japan for 2025,” released by Dentsu Inc. in March 2026, total advertising expenditure in Japan was ¥8.0623 trillion, up 5.1% year on year, reaching a record high since estimates began in 1947. In particular, the internet advertising market, which is highly relevant to our group, was estimated at ¥4.0459 trillion, up 10.8% year on year, and continues to grow steadily.」
Data on the size and growth rate of the advertising market was updated to 2025 results. The risk that advertising demand will be affected by economic conditions and customer companies' budget allocation continues to be disclosed. - FY2025Advertising market data updatedAnnual report
「Total advertising expenditure in Japan was ¥7.6730 trillion, up 4.9% year on year, reaching a record high since estimates began in 1947. In particular, the internet advertising market, which is highly relevant to our group, was estimated at ¥3.6517 trillion, up 9.6% year on year, and continues to grow steadily.」
Data on the size and growth rate of the advertising market was updated to 2024 results. The risks of lower demand and unit prices due to economic fluctuations and changes in advertising-budget allocation continue to be disclosed. - FY2024RestatedAnnual report
「Total advertising expenditure in Japan was ¥7.3167 trillion, up 3.0% year on year, reaching a record high since estimates began in 1947. In particular, the internet advertising market, which is highly relevant to our group, was estimated at ¥3.3330 trillion, up 7.8% year on year, and continues to grow steadily. However, because the advertising market is sensitive to corporate economic conditions, a sharp change in economic conditions could affect demand for advertising, including internet advertising.」
While data on the size and growth rate of the advertising market was updated to FY2024 results, the risk of economic fluctuations affecting advertising demand continues to be disclosed. - FY2022RestatedAnnual report
「In particular, the internet advertising market, which is highly relevant to our group, was estimated at ¥2.7052 trillion, up 21.4% year on year, and continues to grow steadily. However, because the advertising market is sensitive to corporate economic conditions, a sharp change in economic conditions could affect demand for advertising, including internet advertising.」
While growth in the internet advertising market was indicated, the risks of lower demand and unit prices due to economic fluctuations and changes in customers' advertising-budget allocation continue to be disclosed. - FY2020RestatedAnnual report
「According to “Advertising Expenditures in Japan for 2019,” released by Dentsu Inc. in March 2020, total advertising expenditure in Japan increased 6.2% year on year to ¥6.9381 trillion, exceeding the previous year's result for the eighth consecutive year. In particular, the internet advertising market was estimated at ¥2.1048 trillion, up 19.7% year on year, maintaining a high growth rate. However, because the advertising market is sensitive to corporate economic conditions, a sharp change in economic conditions could affect demand for advertising, including internet advertising.」
While data showing growth in the advertising market was updated, the risks of lower placement volumes and unit prices due to economic fluctuations and changes in advertising-budget allocation continue to be disclosed. - FY2018First statedAnnual report
「However, because the advertising market is sensitive to corporate economic conditions, a sharp change in economic conditions could affect demand for advertising, including internet advertising. If such a situation arises or customer companies change their policy for allocating budgets among advertising media, a decline in the number of advertising placements or lower unit prices could affect the business and performance of our group.」
Market data showed total advertising expenditure of ¥6.3907 trillion and internet advertising expenditure of ¥1.5094 trillion in 2017, while economic fluctuations and changes in budget allocation were identified as risks that could reduce the number of placements and unit prices.