Increasing awareness of the company and its services
First written in FY2018. 1 of 4 entries say "Reframed", first in FY2019. Latest entry: FY2022.
The whole theme swung hardest in 2025: 3 of 22 companies on the "Worse" side.
21 other companies' latest entry also says "Advanced".
- FY2022AdvancedAnnual report
「Going forward, in its core business, the Group will seek to expand earnings over the medium to long term by continuously improving service functions in line with customer needs while taking account of the external and internal business environment, and by investing in advertising and promotions to strengthen branding and awareness and strengthening its sales structure.」
The awareness-building policy was made more specific by combining continuous improvement of service functions with investment in advertising and promotions and the strengthening of the sales structure. - FY2020RestatedAnnual report
「Accordingly, after considering cost-effectiveness, the Group will also consider advertising and promotional activities using a range of media.」
The policy of improving awareness of the Company and its services through a range of media remains in place. - FY2019ReframedAnnual report
「Accordingly, after considering cost-effectiveness, the Group will also consider advertising and promotional activities using a range of media.」
The description of the media used for awareness-building measures was changed from one centred on "mass media" to one referring to "a range of media," broadening the scope of media use. - FY2018First statedAnnual report
「Accordingly, after considering cost-effectiveness, the Group will also consider advertising and promotional activities using mass media.」
The Group is considering mass-media advertising and promotional activities to differentiate itself from competitors, establish its service brands, improve awareness, attract repeat users and recruit personnel.