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Media Do (3678) · RiskFirst stated

Cost-Effectiveness of Advertising and Promotion Expenses

First written in FY2017. . Latest entry: FY2017.

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Uncertainty in the efficiency of user acquisition through advertisingA theme 61 companies write about · 62 as a headwind · 0 as a tailwind

The whole theme swung hardest in 2018: 5 of 18 companies on the "Worse" side.

6 other companies' latest entry also says "First stated".

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Showing 14 of the 61 companies compared. The sentences above are computed from all 61.
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  1. FY2017First statedAnnual report

    「With respect to advertising and promotion expenses, the Company carefully considers how to measure their effectiveness and seeks to conduct advertising and promotion optimally and efficiently. However, if amendments to laws or regulations or restrictions in the advertising industry prevent the Company from achieving sufficient cost-effectiveness on its advertising and promotion spending, its results could be affected, including through lower revenue.」

    Identifies the possibility that regulations may prevent advertising and promotion spending from generating sufficient returns.
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Cost-Effectiveness of Advertising and Promotion Expenses | MEDIA DO Co.,Ltd. (3678) | Komori