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Cross Marketing Group (3675) · InitiativeRestated

Customer Acquisition in the Web Marketing and Promotion Business

First written in FY2016-Q4. 6 of 14 entries say "Restated". Latest entry: FY2022-Q1.

14entries
6years
0from disclosures
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How it moved
ProgressHeldSoftenedWorseFirst statedFY2016-Q4 – FY2017-Q1RestatedFY2018-Q3 – FY2018-Q4RestatedFY2020-Q12016: 220162017: 220172018: 320182019: 320192020: 120202021: 32021
Same theme, other companies
Revenue Expansion through New Project and Customer AcquisitionA theme 25 companies write about · 0 as a headwind · 26 as a tailwind

4 other companies' latest entry also says "Restated".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 25 companies compared. The sentences above are computed from all 25.
Full recordFilings, disclosures and news, newest first
  1. FY2022-Q1RestatedAnnual report

    「株式会社ディーアンドエム, which operates in the digital promotion sector, also saw both orders and sales perform well as the shift to digital accelerated. 株式会社ドゥ・ハウス and one other company, which have been consolidated since January 2021, also continued to perform steadily in both sales and profit, and the business as a whole remained strong.」

    Strong orders and sales associated with D&M's shift to digital, and continued contributions from newly consolidated companies such as ドゥ・ハウス to sales and profit.
  2. FY2021AdvancedAnnual report

    「株式会社ディーアンドエム, which operates in the digital promotion and marketing sectors, also saw both orders and sales perform well as the shift to digital accelerated. In addition to the contribution to results from beginning to consolidate 株式会社ドゥ・ハウス and one other company from the first-quarter consolidated accounting period,」

    The promotion and customer acquisition theme has progressed to strong orders and sales driven by D&M's shift to digital, as well as contributions to results from the consolidation of ドゥ・ハウス and other companies.
  3. FY2021-Q3AdvancedAnnual report

    「受注 and revenue at 株式会社ディーアンドエム, which operates in the Digital Promotion field, also remained strong as the shift to digital accelerated, progressing 20% above the level in the same quarter of the prior year.」

    In the Promotion business,受注 and revenue at 株式会社ディーアンドエム were 20% above the prior-year level as the shift to digital accelerated.
  4. FY2021-Q1ReframedAnnual report

    「As the COVID-19 pandemic made sales activities using conventional methods difficult, the company worked to strengthen content marketing and inbound sales using tools such as webinars.」

    Customer acquisition in the Other businesses is shifting from conventional sales methods toward the use of webinars, content marketing, and inbound sales.
  5. FY2020-Q1RestatedAnnual report

    「In this business, revenue and segment profit both increased as a result of strengthening the sales organization, including stronger collaboration within the Group with the Research business, and actively acquiring performance-based projects.」

    The company continues to acquire customers and expand the business through collaboration within the Group, strengthening the sales organization, and securing performance-based projects.
  6. FY2019-Q4AdvancedAnnual report

    「In this business, revenue and gross profit both increased as a result of strengthening the sales organization, including stronger collaboration within the Group with the Research business, and actively acquiring performance-based projects.」

    In addition to the previous focus on customer acquisition and strengthening the sales organization, the company has explicitly stated that it is actively acquiring performance-based projects, resulting in higher revenue and gross profit.
  7. FY2019-Q3ReframedAnnual report

    「In this business, revenue and segment profit both increased as a result of strengthening the sales organization, including stronger collaboration within the Group with the Research business.」

    The emphasis has shifted from the previous explanation focused on customer acquisition in the Other businesses to growth through stronger collaboration within the Group with the Research business and a stronger sales organization.
  8. FY2018-Q4RestatedAnnual report

    「In this business, the company is expanding the scope of its services through initiatives such as business alliances, as well as promoting customer acquisition.」

    The Other businesses continue to expand their service scope through business alliances and similar initiatives, while acquiring customers.
  9. FY2018-Q3RestatedAnnual report

    「In this business, the company is promoting business expansion through initiatives such as business alliances, as well as customer acquisition.」

    The Other businesses continue to acquire customers. Business expansion through business alliances and similar initiatives was recorded as a new specific measure in a separate thread.
  10. FY2017ReframedAnnual report

    「The Other businesses sell and provide promotion services, primarily through 株式会社ディーアンドエム, which operates the Promotion business.」

    The Other businesses have been organized as the Promotion business centered on 株式会社ディーアンドエム, and the impact of UNCOVER TRUTH's exclusion from the scope of consolidation has also been specified.
  11. FY2018-Q1RestatedAnnual report

    「The Other businesses sell and provide promotion services, primarily through 株式会社ディーアンドエム, which operates the Promotion business.」

    The Other businesses are described as promotion services centered on 株式会社ディーアンドエム.
  12. FY2017-Q3ReframedAnnual report

    「The Other businesses sell and provide promotion services, primarily through 株式会社ディーアンドエム, which operates the Promotion business.」

    For the Other businesses involving customer acquisition, the description has shifted from wording that included the former Web Marketing business to the Promotion business centered on 株式会社ディーアンドエム within the scope of consolidation.
  13. FY2017-Q1RestatedAnnual report

    「In this business, a focus on customer acquisition across all operations resulted in a substantial increase in revenue from the same period of the prior year. As a result, revenue for the 9-month cumulative period of the third quarter of the current consolidated fiscal year was ¥472 million, up 174.0% year on year, and segment profit (operating profit) was ¥19 million, compared with a ¥50 million loss in the same quarter of the prior year.」

    The Web Marketing and Promotion businesses continued to acquire customers, resulting in higher revenue and operating profit.
  14. FY2016-Q4First statedAnnual report

    「In this business, a focus on customer acquisition across all operations resulted in a substantial increase in revenue from the same period of the prior year. As a result, revenue for the 6-month cumulative period of the second quarter of the current consolidated fiscal year was ¥287 million, up 160.3% year on year, and segment profit (operating profit) was ¥14 million, compared with a ¥54 million loss in the same quarter of the prior year.」

    The Other businesses are expanding revenue through customer acquisition.
Moved together

"Higher revenue but lower operating profit, ordinary profit and profit attributable to owners of the parent" moved the same way as this thread, in the same document, in 4 of its 14 moves.

443333★123456
  1. ★This thread
  2. 1Higher revenue but lower operating profit, ordinary profit and profit attributable to owners of the parent4×
  3. 2Payment of an Interim Dividend4×
  4. 3IT Solutions Business: Higher Revenue, Lower Profit3×
  5. 4Turning the Other Businesses Profitable3×
  6. 5Expansion of the Consolidated Group3×
  7. 6Efficiently Financing Working Capital Through Bank Overdraft Facilities3×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
No upcoming earnings preview for Cross Marketing Group yet.
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Customer Acquisition in the Web Marketing and Promotion Business | Cross Marketing Group Inc. (3675) | Komori