Productivity Improvement in the Domestic Research Business
First written in FY2017-Q3. 4 of 9 entries say "Reframed", first in FY2018-Q1. Latest entry: FY2023-Q1.
Cross Marketing Group moved to the "Worse" side of this theme in 2018, 4 years before the typical company in this theme (2022).
The whole theme swung hardest in 2025: 18 of 106 companies on the "Worse" side.
53 other companies' latest entry also says "Advanced".
- FY2023-Q1AdvancedAnnual report
「This was attributable not only to the effect of higher sales described above, but also to the results of ongoing productivity improvement measures, including the automation of business processes.」
The results of productivity improvement measures, including business-process automation, were explicitly identified as a factor behind the 29.9% increase in segment profit in the Insights Business. - FY2022AdvancedAnnual report
「Profitability has improved as a result of ongoing productivity improvement measures, including the use of outsourcing centers.」
Productivity improvement measures have continued, and the annual results explain the effect of improved profitability through the use of outsourcing centers and other initiatives. - FY2022-Q1RestatedAnnual report
「In addition, the use of outsourcing centers and other measures continued to produce results in sales productivity and project production efficiency, and profit also remained strong.」
Improvements in sales productivity and project production efficiency, including the use of outsourcing centers, continue to take effect. - FY2021-Q3AdvancedAnnual report
「Sales remained solid, while the use of outsourcing centers and other measures began to produce results in sales productivity and project production efficiency. Profit also remained strong.」
In the Data Marketing Business, improvements in sales productivity and project production efficiency, including the use of outsourcing centers, took effect, and profit exceeded the same period of the previous year. - FY2020ReframedAnnual report
「In addition, from 2021 onward, to promote the digital shift across the Group, we will actively pursue measures under “DX ACTION,” including strengthening data marketing solution services, improving productivity by reviewing business processes and systems, promoting business alliances with external companies in digital marketing, analyzing inbound and sales data in real time, strengthening support services for D2C businesses being pursued as a new field, and establishing specialized departments dedicated to addressing customers’ digital challenges. Through these initiatives, we will promote the evolution of our business model and expansion into broader business areas.」
The means of improving productivity have been organized and expanded from the previous focus on work-style reforms and systems investment to the company-wide digital shift initiative “DX ACTION.” - FY2019ReframedAnnual report
「From the next fiscal year onward, under the keyword “digital transformation,” we will invest more aggressively in the digital marketing field, including the IT solutions business that has driven growth to date. In our core domestic research business, we will promote systems investment, BPO (Business Process Outsourcing) and BPR (Business Process Re-engineering) to improve operational efficiency and productivity, while deepening relationships with existing customers, developing new customers and pursuing further growth.」
The measures for improving productivity in the domestic research business have expanded from the previous focus on work-style reforms and time management to specific measures for improving operational efficiency through systems investment, BPO and BPR. - FY2017ReframedAnnual report
「For the domestic operating companies, we pursued work-style reforms during the current fiscal year, seeking to strengthen time management and improve productivity. As the expected productivity improvement could not be achieved, sales in the domestic research business remained broadly at the same level as in the same period of the previous year.」
Productivity improvement in the domestic research business was not achieved as expected even for the full fiscal year, leaving the business in a position where a recovery in earning power is needed from the next fiscal year onward. - FY2018-Q1ReframedAnnual report
「For the domestic operating companies, as part of the work-style reforms pursued during the current fiscal year, we sought to strengthen time management and improve productivity while investing in selling, general and administrative expenses, including hiring personnel. As the expected improvements in productivity and sales could not be achieved, sales at 株式会社クロス・マーケティング, the core operating company, remained broadly at the same level as in the same period of the previous year during the third quarter accounting period. Sales at the other operating companies also remained broadly at the same level as in the same period of the previous year, partly due to delays in sales progress with major customers.」
The explanation has shifted from the previously indicated productivity improvement in the domestic research business to the statement that the expected productivity and sales increases for the current fiscal year could not be achieved. - FY2017-Q3First statedAnnual report
「Segment profit (operating profit) exceeded the previous year, driven by solid sales progress as well as improved productivity, mainly in Japan, which resulted in improved profitability.」
For the domestic research business, improved productivity and solid sales progress are explicitly identified for the first time as factors behind profit exceeding the previous year’s level.