Becoming Asia’s No. 1 Marketing Group
First written in FY2017. 1 of 3 entries say "Reframed", first in FY2019. Latest entry: FY2020.
1 other company's latest entry also says "Dropped".
- FY2020DroppedAnnual report
「In addition, from 2021 onward, to promote the digital shift across the Group, we will actively pursue measures under “DX ACTION,” including strengthening data marketing solution services, improving productivity by reviewing business processes and systems, promoting business alliances with external companies in digital marketing, analyzing inbound and sales data in real time, strengthening support services for D2C businesses being pursued as a new field, and establishing specialized departments dedicated to addressing customers’ digital challenges. Through these initiatives, we will promote the evolution of our business model and expansion into broader business areas.」
This filing does not explicitly mention the previously stated "Asia No. 1 Marketing Group"; since 2021, the central themes have been described as a company-wide digital shift and expansion of business domains. - FY2019ReframedAnnual report
「Based on the Medium-Term Management Plan announced on 14 November 2014, the Group actively expanded its business domains and operating areas and worked to build a foundation for becoming No. 1 in Asia. Against this backdrop, in the fiscal year ended December 2017, in addition to extraordinary factors including the recognition of amortization of goodwill and impairment losses arising from additional payments for the acquisition consideration under the share transfer agreement with Kadence and the recognition of impairment losses on goodwill at consolidated subsidiaries in the research business, the domestic research business was in a position where it needed to recover its near-term growth potential.」
The expansion of business domains and operating areas aimed at becoming No. 1 in Asia was positioned as a past medium-term management plan, while a review of the business structure in light of impairment losses and the need to restore growth in the domestic business is also described. - FY2017First statedAnnual report
「We actively expanded our business domains and operating areas and worked to build a foundation for becoming Asia's No. 1 marketing group.」
A medium- to long-term policy of expanding business domains and operating areas with the goal of becoming No. 1 in Asia has been clearly stated.