Cross Marketing Group (3675) · RiskMaterialised
Reduced customer marketing expenses and lower order prices due to surging raw material and resource prices
First written in FY2023-Q1. 1 of 2 entries say "Materialised", first in FY2023-Q2. Latest entry: FY2023-Q2.
2entries
2years
0from disclosures
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Client marketing spending cuts and lower order prices due to surging raw material and resource pricesA theme 1 companies write about · 1 as a headwind · 0 as a tailwind
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- FY2023-Q2MaterialisedAnnual report
「In the media and promotion and IT solutions fields, lower order prices resulting from cuts in marketing spending by daily-goods and beverage manufacturers and other companies affected by higher raw material and resource costs were the main reason for the decline in revenue.」
Higher raw material and resource prices had already emerged in the first half as a major factor behind lower revenue in the digital marketing business through cuts in customers’ marketing spending and lower order prices. - FY2023-Q1First statedAnnual report
「In the media and promotion and IT solutions fields, lower order prices resulting from cuts in marketing spending by daily-goods and beverage manufacturers and other companies affected by higher raw material and resource costs were the main reason for the decline in revenue.」
For the first time, the Company separately indicated that higher raw material and resource prices had actually emerged as a factor behind lower revenue in the digital marketing business through cuts in customers’ marketing spending and lower order prices.