Recovery of Profitability in the Domestic Research Business and Establishment of the Group’s Earnings Base
First written in FY2017. 2 of 4 entries say "Reframed", first in FY2020. Latest entry: FY2021.
Cross Marketing Group moved to the "Worse" side of this theme in 2021, 2 years before the typical company in this theme (2023).
The whole theme swung hardest in 2019: 12 of 76 companies on the "Worse" side.
4 other companies' latest entry also says "Reframed".
- FY2021ReframedAnnual report
「In the current fiscal year, after changing the segment structure and positioning the digital marketing business as the core business, we pursued various initiatives, resulting in increases in revenue and profit at each stage.」
The focus has shifted from the previous emphasis on restoring earnings power in the domestic research business to positioning the digital marketing business as the core business following the segment reorganization and pursuing revenue and profit growth for the Group as a whole. - FY2020ReframedAnnual report
「Regarding the result of consolidated revenue of ¥15,985 million, down 14.0% year on year, we believe that the substantial decline in the overseas research business, which could not be avoided despite the solid performance of the domestic businesses amid the extraordinary external environment of the COVID-19 pandemic, should be recognized as an issue. To achieve continued growth for the Group as a whole, we believe it is necessary to rebuild each overseas research business site, appropriately identify the businesses that will serve as future growth drivers, and continue investing in them.」
The focus has shifted from the previous emphasis on restoring earnings power in the domestic research business to rebuilding overseas research business sites and making continued investments in future growth drivers. - FY2019AdvancedAnnual report
「The Group is building a structure aimed at achieving new growth, investing in the IT Solutions and other businesses that are driving the Group's growth, while also focusing the core domestic research business on initiatives in digital marketing and big data. As orders expanded, mainly from general operating companies and advertising agencies, and the medical and healthcare business also performed solidly, the Group achieved its initial forecasts for consolidated operating profit and ordinary profit.」
It was explained that the initial forecasts for consolidated operating profit and ordinary profit were achieved by focusing the domestic research business on digital marketing, big data and medical services, and investing in the IT and other businesses. - FY2017First statedAnnual report
「For the next fiscal year, based on the results for the fiscal year ended December 2017, we will pursue the recovery of earnings power and solid growth in the core domestic research business, while continuing to expand the overseas research, IT Solutions and other businesses, thereby establishing a strong earnings base for the Group as a whole.」
The priorities for the next fiscal year are to restore earnings power in the domestic research business, expand the overseas, IT and promotion businesses, and establish a strong earnings base for the Group as a whole.