Announced details
Average response length 2.7 times that of conventional fill-in free responses
40% reduction in the rate of entering “None in particular”
Used in more than 20 industries and over 130 projects as of the end of August 2026
株式会社クロス・マーケティング is a consolidated subsidiary of Cross Marketing Group Inc.
Patent application 2025-024691
Patent application 2025-024692
Trademark registration 7007867
Trademark application 2025-058298
24F, Tokyo Opera City Tower, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Individually quoted based on the number of samples and topics. Web questionnaire research fees are charged separately.
Minimal impact on the Company’s consolidated results for the fiscal year ending June 2027
The company does not address Contract Value.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Light Depth Context, Light Depth Focus |
| Relationship with the Company | 株式会社クロス・マーケティング is a consolidated subsidiary of Cross Marketing Group Inc. |
| Offering price | Individually quoted based on the number of samples and topics. Web questionnaire research fees are charged separately. |
| Launch date | 8 October 2026 (actual) |
| Applicable area | Marketing Research, Product Planning, Product Development, Marketing, Consumer goods, including food and cosmetics, Automotive, IT Services |
| Registration number and expiry date | Patent application 2025-024691, Patent application 2025-024692, Trademark registration 7007867, Trademark application 2025-058298 |
| Location | 24F, Tokyo Opera City Tower, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo |
| Quantitative Effects | Average response length 2.7 times that of conventional fill-in free responses, 40% reduction in the rate of entering “None in particular” |
| Usage history | Used in more than 20 industries and over 130 projects as of the end of August 2026 |
| Impact on Business Performance | Minimal impact on the Company’s consolidated results for the fiscal year ending June 2027 |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To combine the depth of qualitative research with the sample sizes of quantitative research, enabling interviews with several hundred to several thousand people. This addresses the difficulty of understanding the context of free-text responses in conventional quantitative research and the limited number of participants in qualitative research.