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Financial results presentation3675Cross Marketing Group Inc.Information and Communications, Services and Others

Full-Year Financial Results and Company Presentation for the Fiscal Year Ending June 2026

For the fiscal year ended June 2026, revenue reached a record high, driven by the expansion of the Digital Marketing business and the effects of M&A. Operating profit declined, however, due to a delayed recovery in orders following the decline caused by U.S. tariff policies and other factors, as well as heightened tensions in the Middle East. For the fiscal year ending June 2027, the company expects higher revenue and operating profit, and indicated that it would raise its target payout ratio to around 20%, acquire treasury shares and launch generative AI services.

Worth reading
61In focus
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Direction
Mixed performance
Direction inferred from the company’s description.
Scale
29
Year-on-year decline in operating profit (%)
Wording
Conditional
How definitive the wording is.

Contents of this document

Financial results presentationFull fiscal year ending June 202613 items taken from the company’s own explanation
Financial Results Figures (The key points of this material are explained below)
Net Sales¥332 100 million+15.0%
Operating profit¥17.9 100 million-29.0%
Ordinary income¥18.1 100 million-25.0%
Net income¥8 100 million-41.0%
Selling, general and administrative expenses¥94.7 100 million, SG&A expenses as a percentage of revenue: 28.5%
Gross Profit Margin33.9%, down 4.4 percentage points year on year
Operating profit margin5.4%, down 3.3 percentage points year on year
Results for the three months of the current quarterFourth quarter of the fiscal year ended June 2026: revenue of ¥9.58 billion and an operating loss of ¥330 million. The Digital Marketing business reported revenue of ¥5.86 billion and operating profit of ¥170 million, while the Research & Insight business reported revenue of ¥3.72 billion and operating profit of ¥140 million.
Full-year earnings forecastFiscal year ending June 2027: revenue of ¥40.00 billion, including ¥23.00 billion from the Digital Marketing business and ¥17.00 billion from the Research & Insight business; operating profit of ¥2.50 billion; ordinary profit of ¥2.50 billion; net income attributable to owners of the parent of ¥1.30 billion; EPS of ¥67.3; and dividend per share of ¥16.0.
What the company explained in this material
Self-assessment against the planThe company's self-assessment against its own plan.
Revenue exceeded the initial plan. Self-assessment against the plan for profit was not disclosed.
Breakdown of Factors Affecting the ChangeReasons cited by the Company for the change in the figures.
Increase in revenue: higher revenue from the Digital Marketing business. Increase in SG&A expenses: higher personnel costs and newly consolidated companies. Increase in current assets: DIGITALIO's points-related business. Decrease in operating profit: delayed recovery in orders following the decline caused by U.S. tariff policies and political instability, and heightened tensions in the Middle East. A bridge showing the amount attributable to each factor was not disclosed.
New initiatives
Making DIGITALIO, Research Panel and スタートリング subsidiaries and consolidating them; acquiring treasury shares; launching the generative AI-powered Research AI Starter and the AI assistant function for QiQUMO; establishing a specialist AI technology organization; and developing an AI interview service and next-generation AI research system.
Key KPIsA metric the company considers important as a management benchmark.
Partner panel network: 16.4 million people; analysts: 281; engineers: 288; average quarterly number of transacting companies: 1,977; cumulative annual number of transacting companies: more than 7,908; consolidated subsidiaries: 34; DIGITALIO registered members: more than 9 million, with 290 million monthly page views; REECH influencer data: more than 400,000 accounts and more than 250 million posts; TOKYO GETS tie-up projects: more than 1,100.
Segment results
Digital Marketing: revenue of ¥16.67 billion (+33%) and segment profit of ¥1.03 billion (+14%). Research & Insight: revenue of ¥16.53 billion (+1%) and segment profit of ¥3.07 billion (-20%). Breakdown: Social & Digital Promotion, ¥11.73 billion (+42%); SI and DX Consulting, ¥2.42 billion (+14%); Marketing HR, ¥2.52 billion (+17%); domestic, ¥11.71 billion (+2%); overseas, ¥4.82 billion (-2%).
Medium-term management plan targets
By the fiscal year ending June 2030, consolidated revenue of ¥50.00 billion and operating profit of ¥5.00 billion. The presentation also stated a long-term target of ¥100.00 billion in revenue in 10 years and revenue CAGR of +13%.
Financial targets
Actual ROE: 9.7%; actual equity ratio: 31.3%. Financial target figures were not disclosed.
Market Size / Share
The social media marketing market exceeded ¥1 trillion in 2023 and is growing at approximately 14% annually. The digital talent services market is approximately ¥1.5 trillion, with annual growth of 8%. The shortage of IT personnel is estimated at approximately 400,000 people.
Number of stores and locations
Operations in 10 countries worldwide; domestic facilities in Hatsudai, Shinjuku and Ningyocho; overseas fieldwork base in India. The number of openings and closures during the period was not disclosed.
Number of employees
1,919 employees, including 248 temporary employees, as of the end of June 2026. Changes during the period and the hiring plan were not disclosed.
Annual Dividend
Forecast for the fiscal year ending June 2027: ¥16.0 per share, comprising an interim dividend of ¥8.0 and a year-end dividend of ¥8.0. Actual dividend for the fiscal year ended June 2026: ¥15.0 per share.
Payout ratio
Raised the target consolidated payout ratio from around 15% to around 20%.
Acquisition of treasury shares
Up to 500,000 shares, with a maximum acquisition price of ¥300 million; acquisition period: 12 August 2026 to 10 February 2027.
Contents of this document
ItemDetails
Document typeFinancial results presentation
Fiscal Period CoveredFull fiscal year ending June 2026
Net Sales¥332 100 million (YoY +15.0%)
Operating profit¥17.9 100 million (YoY -29.0%)
Ordinary income¥18.1 100 million (YoY -25.0%)
Net income¥8 100 million (YoY -41.0%)
Gross Profit Margin33.9%, down 4.4 percentage points year on year
Operating profit margin5.4%, down 3.3 percentage points year on year
Selling, general and administrative expenses¥94.7 100 million, SG&A expenses as a percentage of revenue: 28.5%
Results for the three months of the current quarterFourth quarter of the fiscal year ended June 2026: revenue of ¥9.58 billion and an operating loss of ¥330 million. The Digital Marketing business reported revenue of ¥5.86 billion and operating profit of ¥170 million, while the Research & Insight business reported revenue of ¥3.72 billion and operating profit of ¥140 million.
Full-year earnings forecastFiscal year ending June 2027: revenue of ¥40.00 billion, including ¥23.00 billion from the Digital Marketing business and ¥17.00 billion from the Research & Insight business; operating profit of ¥2.50 billion; ordinary profit of ¥2.50 billion; net income attributable to owners of the parent of ¥1.30 billion; EPS of ¥67.3; and dividend per share of ¥16.0.
Self-assessment against the planRevenue exceeded the initial plan. Self-assessment against the plan for profit was not disclosed.
Segment resultsDigital Marketing: revenue of ¥16.67 billion (+33%) and segment profit of ¥1.03 billion (+14%). Research & Insight: revenue of ¥16.53 billion (+1%) and segment profit of ¥3.07 billion (-20%). Breakdown: Social & Digital Promotion, ¥11.73 billion (+42%); SI and DX Consulting, ¥2.42 billion (+14%); Marketing HR, ¥2.52 billion (+17%); domestic, ¥11.71 billion (+2%); overseas, ¥4.82 billion (-2%).
Breakdown of Factors Affecting the ChangeIncrease in revenue: higher revenue from the Digital Marketing business. Increase in SG&A expenses: higher personnel costs and newly consolidated companies. Increase in current assets: DIGITALIO's points-related business. Decrease in operating profit: delayed recovery in orders following the decline caused by U.S. tariff policies and political instability, and heightened tensions in the Middle East. A bridge showing the amount attributable to each factor was not disclosed.
Key KPIsPartner panel network: 16.4 million people; analysts: 281; engineers: 288; average quarterly number of transacting companies: 1,977; cumulative annual number of transacting companies: more than 7,908; consolidated subsidiaries: 34; DIGITALIO registered members: more than 9 million, with 290 million monthly page views; REECH influencer data: more than 400,000 accounts and more than 250 million posts; TOKYO GETS tie-up projects: more than 1,100.
Number of stores and locationsOperations in 10 countries worldwide; domestic facilities in Hatsudai, Shinjuku and Ningyocho; overseas fieldwork base in India. The number of openings and closures during the period was not disclosed.
Number of employees1,919 employees, including 248 temporary employees, as of the end of June 2026. Changes during the period and the hiring plan were not disclosed.
Medium-term management plan targetsBy the fiscal year ending June 2030, consolidated revenue of ¥50.00 billion and operating profit of ¥5.00 billion. The presentation also stated a long-term target of ¥100.00 billion in revenue in 10 years and revenue CAGR of +13%.
Financial targetsActual ROE: 9.7%; actual equity ratio: 31.3%. Financial target figures were not disclosed.
Annual DividendForecast for the fiscal year ending June 2027: ¥16.0 per share, comprising an interim dividend of ¥8.0 and a year-end dividend of ¥8.0. Actual dividend for the fiscal year ended June 2026: ¥15.0 per share.
Payout ratioRaised the target consolidated payout ratio from around 15% to around 20%.
Acquisition of treasury sharesUp to 500,000 shares, with a maximum acquisition price of ¥300 million; acquisition period: 12 August 2026 to 10 February 2027.
Market Size / ShareThe social media marketing market exceeded ¥1 trillion in 2023 and is growing at approximately 14% annually. The digital talent services market is approximately ¥1.5 trillion, with annual growth of 8%. The shortage of IT personnel is estimated at approximately 400,000 people.
New initiativesMaking DIGITALIO, Research Panel and スタートリング subsidiaries and consolidating them; acquiring treasury shares; launching the generative AI-powered Research AI Starter and the AI assistant function for QiQUMO; establishing a specialist AI technology organization; and developing an AI interview service and next-generation AI research system.
Items this document does not state (7)
Progress against full-year forecastUnit price and quantity metricsAssumptions Underlying the Business OutlookRisk amount incorporated into the outlookCapital expendituresOrders received and order backlogKey points of the Q&A

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

Revenue benefited from substantial growth in the Digital Marketing business and the effects of new M&A. Operating profit deteriorated in the fourth quarter as heightened tensions in the Middle East compounded the delayed recovery in orders following the decline caused by U.S. tariff policies and political instability in certain emerging markets. SG&A expenses increased due to higher personnel costs and the addition of newly consolidated companies.

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Full-Year Financial Results and Company Presentation for the Fiscal Year Ending June 2026 | Cross Marketing Group Inc. (3675) timely disclosure | Komori