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Financial Results Presentation3675Cross Marketing Group Inc.Information and Communications, Services and Others

Financial Results and Company Presentation Materials for the Third Quarter of the Fiscal Year Ending June 2026

For the 9 months ended the 3rd quarter of the fiscal year ending June 2026, revenue increased, driven in part by growth in the digital marketing business, while operating income declined due to higher SG&A expenses, including personnel and outsourcing costs. The full-year forecasts of ¥32.0 billion in revenue and ¥2.8 billion in operating income remain unchanged.

Worth reading
55In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Mixed performance
Direction inferred from the company’s description.
Scale
2.5
¥100 million (year-on-year decrease in operating profit)
Wording
Conditional
How definitive the wording is.

Contents of this document

Financial Results PresentationThird quarter of the fiscal year ending June 202611 items taken from the company’s own explanation
Financial Results Figures (The key points of this material are explained below)
Net Sales236 Hundreds of millions of yen+5.9%
Operating profit21.2 Hundreds of millions of yen-10.6%
Ordinary income22.1 Hundreds of millions of yen-3.0%
Net income13 Hundreds of millions of yen-2.6%
Selling, general and administrative expenses66.5 Hundreds of millions of yen
Gross Profit Margin
Rate37.1
Year-on-year change (points)-2.2
Operating profit margin
Rate9
Year-on-year change (points)-1.7
Results for the three months of the current quarter
Net Sales
84.9 Hundreds of millions of yen+13.0%
Operating profit
9.9 Hundreds of millions of yen-3.0%
Ordinary income
10.1 Hundreds of millions of yen+4.0%
Net income
5.8 Hundreds of millions of yen+3.0%
Full-year earnings forecast
Net Sales
320 Hundreds of millions of yen
Net sales from the Digital Marketing Business
148 Hundreds of millions of yen
Research and insights business revenue
172 Hundreds of millions of yen
Operating profit
28 Hundreds of millions of yen
Ordinary income
27 Hundreds of millions of yen
Profit attributable to owners of the parent
15.5 Hundreds of millions of yen
EPS
¥81.7
Dividend per share
¥15
What the company explained in this material
Breakdown of Factors Affecting the ChangeReasons cited by the Company for the change in the figures.
  • Gross profit0.02 Hundreds of millions of yen
    DirectionIncreased
  • SG&A expenses (excluding newly consolidated companies)1.3 Hundreds of millions of yen
    DirectionHigher expenses
  • SG&A expenses (newly consolidated companies)1.2 Hundreds of millions of yen
    DirectionHigher expenses
Assumptions Underlying the Business OutlookThe assumptions used by the company in preparing its forecast.
Specific numerical assumptions: not disclosed
New initiatives
  • Making DIGITALIO and Research Panel consolidated subsidiaries
  • Making スタートリング a subsidiary
  • Launching a group-wide CMG AI working group
  • Establishing an organization specializing in AI technology
  • Launching an AI interview service
  • Developing a next-generation AI research system
Key KPIsA metric the company considers important as a management benchmark.
  • Partner panel network1,566 10,000 people
  • Average number of transacting companies per quarter1,953 companies
  • Cumulative annual number of transacting companies7,812 companies
    Year on year against the same period last year+9.0%
  • DIGITALIO registered members900 10,000 people or more
  • DIGITALIO monthly page views2.9 100 million PV
  • Point transaction volume¥15 100 million or more per month
Segment results
Digital Marketing Business
Net Sales
107.8 Hundreds of millions of yen
Revenue YoY (%)14.3
Segment profit
8.6 Hundreds of millions of yen
Profit yoy_pct19
Research & Insights business
Net Sales
128.1 Hundreds of millions of yen
Revenue YoY (%)-0.2
Segment profit
29.3 Hundreds of millions of yen
Profit yoy_pct-11
Medium-term management plan targets
Target fiscal yearFiscal year ending June 2030
Net Sales
500 Hundreds of millions of yen
Operating profit
50 Hundreds of millions of yen
Financial targets
Equity ratio
Actual results51 %
ROE
Actual results18 %
Market Size / Share
  • Social media marketing marketExceeding ¥1 trillion in 2023, growing at approximately 14% annually
  • Digital talent services market¥1.5 trillion-scale market
  • IT talent shortage40 10,000 people scale
Number of employees
Number of Employees1,807 people including 233 temporary employees
Record dateEnd of March 2026
Annual Dividend
¥15 per share
Interim7.5
End of period7.5
Payout ratio
15 Around %
Contents of this document
ItemDetails
Document typeFinancial Results Presentation
Fiscal Period CoveredThird quarter of the fiscal year ending June 2026
Net Sales236 Hundreds of millions of yen (YoY +5.9%)
Operating profit21.2 Hundreds of millions of yen (YoY -10.6%)
Ordinary income22.1 Hundreds of millions of yen (YoY -3.0%)
Net income13 Hundreds of millions of yen (YoY -2.6%)
Gross Profit MarginRate 37.1 / Year-on-year change (points) -2.2
Operating profit marginRate 9 / Year-on-year change (points) -1.7
Selling, general and administrative expenses66.5 Hundreds of millions of yen
Results for the three months of the current quarterNet Sales 84.9 Hundreds of millions of yen (YoY +13.0%) / Operating profit 9.9 Hundreds of millions of yen (YoY -3.0%) / Ordinary income 10.1 Hundreds of millions of yen (YoY +4.0%) / Net income 5.8 Hundreds of millions of yen (YoY +3.0%)
Full-year earnings forecastNet Sales 320 Hundreds of millions of yen / Net sales from the Digital Marketing Business 148 Hundreds of millions of yen / Research and insights business revenue 172 Hundreds of millions of yen / Operating profit 28 Hundreds of millions of yen / Ordinary income 27 Hundreds of millions of yen / Profit attributable to owners of the parent 15.5 Hundreds of millions of yen / EPS ¥81.7 / Dividend per share ¥15
Segment resultsDigital Marketing Business Net Sales 107.8 Hundreds of millions of yen / Revenue YoY (%) 14.3 / Segment profit 8.6 Hundreds of millions of yen / Profit yoy_pct 19 / Research & Insights business Net Sales 128.1 Hundreds of millions of yen / Revenue YoY (%) -0.2 / Segment profit 29.3 Hundreds of millions of yen / Profit yoy_pct -11
Breakdown of Factors Affecting the ChangeFactors Gross profit / Amount 0.02 Hundreds of millions of yen / Direction Increased, Factors SG&A expenses (excluding newly consolidated companies) / Amount 1.3 Hundreds of millions of yen / Direction Higher expenses, Factors SG&A expenses (newly consolidated companies) / Amount 1.2 Hundreds of millions of yen / Direction Higher expenses
Key KPIsIndicator name Partner panel network / Value 1,566 10,000 people / Year on year against the same period last year Not disclosed, Indicator name Average number of transacting companies per quarter / Value 1,953 companies / Year on year against the same period last year Not disclosed, Indicator name Cumulative annual number of transacting companies / Value 7,812 companies / Year on year against the same period last year 9 companies, Indicator name DIGITALIO registered members / Value 900 10,000 people or more / Year on year against the same period last year Not disclosed, Indicator name DIGITALIO monthly page views / Value 2.9 100 million PV / Year on year against the same period last year Not disclosed, Indicator name Point transaction volume / Value ¥15 100 million or more per month / Year on year against the same period last year Not disclosed
Number of employeesNumber of Employees 1,807 people (including 233 temporary employees) / Record date End of March 2026
Assumptions Underlying the Business OutlookSpecific numerical assumptions: not disclosed
Medium-term management plan targetsTarget fiscal year Fiscal year ending June 2030 / Net Sales 500 Hundreds of millions of yen / Operating profit 50 Hundreds of millions of yen
Financial targetsEquity ratio Actual results 51 % / ROE Actual results 18 %
Annual Dividend¥15 per share
Payout ratio15 Around %
Market Size / ShareSocial media marketing market Exceeding ¥1 trillion in 2023, growing at approximately 14% annually, Digital talent services market ¥1.5 trillion-scale market, IT talent shortage 40 10,000 people scale
New initiativesMaking DIGITALIO and Research Panel consolidated subsidiaries, Making スタートリング a subsidiary, Launching a group-wide CMG AI working group, Establishing an organization specializing in AI technology, Launching an AI interview service, Developing a next-generation AI research system
Items this document does not state (9)
Progress against full-year forecastSelf-assessment against the planUnit price and quantity metricsNumber of stores and locationsRisk amount incorporated into the outlookAcquisition of treasury sharesCapital expendituresOrders received and order backlogKey points of the Q&A

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

Gross profit was broadly unchanged year on year, while SG&A expenses increased due to higher personnel and outsourcing costs, among others. Operating income decreased by ¥250 million year on year, including the increase in SG&A expenses associated with newly consolidated companies.

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Financial Results and Company Presentation Materials for the Third Quarter of the Fiscal Year Ending June 2026 | Cross Marketing Group Inc. (3675) timely disclosure | Komori