Announced details
Cosmetics retail; cosmetics sales, counselling and product trials
Store floor area expanded from 80 tsubo to 95 tsubo. Points reward rate increased from the normal 1% to 10% during the campaign period.
The company states that the store has enjoyed strong local support since opening in 2016. Specific figures: Not disclosed.
アイスタイルリテール operates the store in collaboration with Tsutaya Bookstore. アイスタイルリテール is a consolidated subsidiary of アイスタイル.
85-1 Ishikawa-cho, Hakodate, Hokkaido, inside Hakodate Tsutaya Bookstore
Normally, 1 point (1%) is awarded for every ¥100 excluding tax. During the campaign, the reward rate will be 10% (10x points). Customers spending at least ¥3,300 including tax will receive a sample set.
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | @cosme STORE Hakodate Tsutaya Bookstore, Self-service skin analyser “#肌ミッケ” |
| Relationship with the Company | アイスタイルリテール operates the store in collaboration with Tsutaya Bookstore. アイスタイルリテール is a consolidated subsidiary of アイスタイル. |
| Offering price | Normally, 1 point (1%) is awarded for every ¥100 excluding tax. During the campaign, the reward rate will be 10% (10x points). Customers spending at least ¥3,300 including tax will receive a sample set. |
| Launch date | Scheduled for 13 November 2026 (Friday) |
| Applicable area | Cosmetics retail; cosmetics sales, counselling and product trials |
| Location | 85-1 Ishikawa-cho, Hakodate, Hokkaido, inside Hakodate Tsutaya Bookstore |
| Location scale | Store floor area: 95 tsubo (previously 80 tsubo) |
| Quantitative Effects | Store floor area expanded from 80 tsubo to 95 tsubo. Points reward rate increased from the normal 1% to 10% during the campaign period. |
| Usage history | The company states that the store has enjoyed strong local support since opening in 2016. Specific figures: Not disclosed. |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To improve customer circulation within the store and make it easier for customers to discover and try seasonal and trending products. The aim is also to create a space where students and people in their 20s and 30s can drop in casually.