Announced details
Beauty-related fields, including cosmetics, beauty appliances and fragrances; overseas expansion of Japanese beauty brands (J-Beauty)
istyle trading, Inc., a consolidated subsidiary of istyle, developed the @cosme Experience Exhibition in collaboration with CBE.
Organizer of China Beauty Expo, held in Shanghai, China. China Beauty Expo is one of Asia’s largest beauty-related trade shows, with more than 3,200 exhibitors and approximately 500,000 visitors expected during the event.
Global Beauty Exchange Contribution Award (全球美妆交流贡献奖)
CBE（CHINA BEAUTY EXPO）
Shanghai, China
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Interim Report of the Study Group on Strengthening the Competitiveness of Japan’s Cosmetics Industry, Ministry of Economy, Trade and Industry
istyle Group and istyle trading, Inc.
anummy, Attenir, club, CipiCipi, KANEBO, 乾燥さん, muice, SEKKISEI, Oh! Baby, PHARMA 21, Wonjungyo
| Item | Details |
|---|---|
| Names of Products / Services Covered | @cosme Experience Exhibition, @cosme TOKYO, @cosme Best Cosmetics Awards |
| Counterparty | CBE（CHINA BEAUTY EXPO） |
| Counterparty overview | Organizer of China Beauty Expo, held in Shanghai, China. China Beauty Expo is one of Asia’s largest beauty-related trade shows, with more than 3,200 exhibitors and approximately 500,000 visitors expected during the event. |
| Relationship with the Company | istyle trading, Inc., a consolidated subsidiary of istyle, developed the @cosme Experience Exhibition in collaboration with CBE. |
| Launch date | 12 May 2026 (completed; held through 14 May) |
| Applicable area | Beauty-related fields, including cosmetics, beauty appliances and fragrances; overseas expansion of Japanese beauty brands (J-Beauty) |
| Award/certification name | Global Beauty Exchange Contribution Award (全球美妆交流贡献奖) |
| Awarding / certifying body | CBE（CHINA BEAUTY EXPO） |
| Location | Shanghai, China |
| Location scale | More than 3,200 exhibitors and approximately 500,000 visitors during China Beauty Expo (projected) |
| Source | Interim Report of the Study Group on Strengthening the Competitiveness of Japan’s Cosmetics Industry, Ministry of Economy, Trade and Industry |
| Offering entity | istyle Group and istyle trading, Inc. |
| Partner brands | anummy, Attenir, club, CipiCipi, KANEBO, 乾燥さん, muice, SEKKISEI, Oh! Baby, PHARMA 21, Wonjungyo |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.istyle’s activities were highly recognized for serving as a bridge connecting outstanding Japanese brands with the rest of the world.